John Watkins

Current

• Director - Operations at CognitiveDATA

Past

• COO at General Health Corporation
• Director - Data Acquisition at ChoicePoint
• Principal / Director - Data Licensing at Total eData

• Director - Client Management / Operations at TJB Marketing

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Education

• University of Arkansas at Fayetteville

Connections

80 connections

Industry

Marketing and Advertising

John Watkins’s Experience

• Director - Operations

  CognitiveDATA

  (Marketing and Advertising industry)

  January 2008 — Present (10 months)

  CognitiveDATA is a marketing technology company recognized as the thought leader of data quality technology. The Company recently celebrated its six year anniversary by being named to the Inc. 500 list as the 208th fastest growing private company in the U.S. with 4 year growth rate in excess of 1,000%. The company currently has over 300 direct national marketing companies using its NCDM – Award-winning marketing Response Technology.

• COO

  General Health Corporation

  (Privately Held; 11-50 employees; Medical Practice industry)

  January 2006 — January 2008 (2 years 1 month)

  Heart Disease claims more lives than any other disease in the United States. GHC worked to diagnosis heart disease in asymptomatic individuals by reaching out to the largest demographic of heart disease patients (ages 40 - 60) in their environment - the workplace. GHC partnered with employers and hospitals to screen employees and provide a continuum of care through physician based follow up.

• Director - Data Acquisition

  ChoicePoint

  (Public Company; 5001-10,000 employees; CPS; Information Technology and Services industry)

  March 2002 — January 2006 (3 years 11 months)

  Managed data acquisition activities in ChoicePoint business unit fueling credit and demographic based products. Oversaw data usage compliance to safeguard both ChoicePoint and clients from potential litigation.

• Principal / Director - Data Licensing

  Total eData

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  November 1999 — March 2002 (2 years 5 months)

  Total eData (TeD) empowered top tier marketing services providers (Abacus, Experian, Equifax, Acxiom to name a few) through the licensing of name, postal address and email data accompanied with robust demographic snapshots. TeD was acquired by ChoicePoint in 2002.

• Director - Client Management / Operations

  TJB Marketing

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  July 1997 — October 1999 (2 years 4 months)

  TJB managed direct mail and telemarketing acquisition programs for the credit card industry.

John Watkins’s Education

• University of Arkansas at Fayetteville

  1988 — 1993

Additional Information

John Watkins’s Groups:

•    ChoicePoint Alumni Group

John Watkins’s Contact Settings

Interested In:

• expertise requests
• getting back in touch