
Business Group Lead - Information Worker at Microsoft
Indonesia

Business Group Lead - Information Worker at Microsoft
Indonesia
Marketing Leader with broad experience in market insight and analytics, partner engagement, campaign planning, and product launches with deep knowledge on the field.
Market analysis and planning, Project Management, & People Management
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
January 2008 — Present (10 months)
Managing Information Worker (IW) Business Group, lead the Product Marketing Manager team, plan and execute to grow the business, partner ecosystem, and deployment of IW products and solutions.
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
November 2004 — January 2008 (3 years 3 months)
Managing & growing Windows Client Business in Indonesia. Working closely with System Builders to grow attach and with System Integrator to drive deployment; yet with end user promotions and marketing to increase Vista mix. Maintain the mutual relationship with media and lead the Product Marketing team in the subsdiary to achieve the scorecards. Lead the Best APAC Launch of Windows Vista, Office 2007, and Exchange Server 2007 successfully. Grow Windows Client business triple digit YoY and generated best practices among APAC and world-wide emerging market subsidiaries.
Managing & growing SQL Server and Developer Tools business in Indonesia. Bringing the business grow triple digit YoY and launched the SQL Server 2005, Visual Studio 2005, and Biztalk Server 2006 successfully in the country. Marked 1 WW SQL Best Practice and 2 APAC Best Practices. Also bring the subsidiary to win #1 WW SQL Readiness Award for Emerging Market category.
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
October 2002 — July 2004 (1 year 10 months)
Started new Microsoft business in East Java region (Indonesia): building up the partner ecosystem, generating awareness and leads, and develop the revenue runrate. Lead the Inside Sales team to close the deals.
(Textiles industry)
May 1999 — October 2002 (3 years 6 months)
2000-2002 as Senior Consultant doing the pre-sales engagement on the dotcom subsidiary of Eratex (PT CyberGT Technology Indonesia). Selling a vertical garment & textile online solution.
1999-2000 as Enterprise-wide Network and System Administrator, managing online multi-sites connected, from IT infrastructure to Telco infrastructure. Hold the plan, investment, and operation responsibilities.
Hold CCNA, MCSA, and MCSE Certification.
MBA, Business Leadership MBA, 2008 — 2009 (expected)
Bachelor, Electrical Engineering, 1994 — 1999
Graduated with Magna Cumlaude honor
Reading, movies, badminton
User Group: SQL Server Indonesia, Windows Server System Indonesia, Dotnet Indonesia, Microsoft User Group Indonesia
2008
- FY08 Innovator Award
- FY08 Worldwide Emerging Market Deployment Award
2007
- Circle of Excellence Award - Outstanding Achievement
Microsoft Corp. (Club of 254 out of 80,000 full time worldwide)
- Employee of the Year - Microsoft Indonesia
- WGA Hero for Emerging Subsidiary Worldwide
- Top Stories Award
- APAC Gold Star Award
2006
- Employee of the Year - Microsoft Indonesia
- SQL Server Readiness WW award for Emerging Market