David Grossi

Current

• Head of Advertising Operations at Dailymotion

Past

• Tracking & Traffic Group Manager at Havas Media
• International Premium Services & Ad Operations Manager at PlanetOut Inc
• Ad Operations Manager at Online Partners

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Education

• Université d'Orléans
• University of Rhode Island

Connections

99 connections

Industry

Internet

David Grossi’s Summary

Bilingual American advertising operations professional living in Paris. 10 years experience in new media sales work flow processes, ad tracking and trafficking and inventory management.

David Grossi’s Specialties:

Ad server and analytical tool evaluation and contract negotiation, inventory and yield management, international new media environments.

David Grossi’s Experience

• Head of Advertising Operations

  Dailymotion

  (Privately Held; 51-200 employees; Internet industry)

  July 2007 — Present (1 year 4 months)

  Successful management of all advertising operations for a team of 12 sales people across Europe & North America: orientation of sales proposals, implementation & optimization of campaigns, revenue recognition responsibility for all signed orders
  Evaluation, selection and implementation of sales work flow tools and ad servers
  Development of in-stream video advertising formats
  Strategic inventory and yield management across global sites

• Tracking & Traffic Group Manager

  Havas Media

  (Privately Held; 5001-10,000 employees; Marketing and Advertising industry)

  August 2005 — June 2007 (1 year 11 months)

  Management of a team of 5 ad traffickers within France's largest digital media agency: principal intermediary department between creative agencies, clients and publishers for the successful execution of campaigns
  In-house and client-side consulting for all matters related to tracking and consumer data recuperation via graphical, SEM and email campaigns
  Development and coordination of standardized monthly ROI campaign reporting for global accounts; primary technical contact for international offices
  Validation, preparation, trafficking and transmission of creative elements for all types of online campaigns: display, search and email.

• International Premium Services & Ad Operations Manager

  PlanetOut Inc

  (Public Company; 51-200 employees; LGBT; Internet industry)

  November 2000 — June 2003 (2 years 8 months)

  Project management: adaptation and product launches of American interactive services in foreign markets (France, Italy, Spain, UK, Portugal, Germany, Australia and Latin America)
  Managed all aspects of online ad operations for campaigns across European network of sites (average monthly audience of 5+ million unique users)

• Ad Operations Manager

  Online Partners

  (Privately Held; 51-200 employees; Internet industry)

  February 1998 — November 2000 (2 years 10 months)

  Management of all advertiser accounts; implementation and optimisation of online campaigns

David Grossi’s Education

• Université d'Orléans

  1993 — 1994

• University of Rhode Island

  1990 — 1994

Additional Information

David Grossi’s Groups:

•    AdMonsters

David Grossi’s Contact Settings

Interested In:

• job inquiries
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• reference requests
• getting back in touch