Drew Boyd

Current

Director Marketing Mastery at Johnson & Johnson

Education

University of Chicago
United States Air Force Academy

Recommended

1 person has recommended Drew

Connections

62 connections

Industry

Biotechnology

Websites

Drew Boyd’s Summary

Drew Boyd is Director, Marketing Mastery for Johnson & Johnson (Ethicon Endo-Surgery division) in Cincinnati, Ohio, USA. He is head of the company's "marketing university" that is responsible for raising competencies in the areas of strategic marketing, market management, and new product innovation. Of particular focus is teaching employees how to systematically invent new medical products and integrate the inventions into long-range strategic plans.

In his fifteen years with Johnson & Johnson, Drew has served in marketing, mergers and acquisitions, and international development. Before Johnson & Johnson, he was with United Airlines. In ten years with United, Drew served in sales management, market management, market development, and international marketing. Prior to the airline industry, he spent six years as an Air Force officer in nuclear missile operations and testing.

Drew received a bachelor of sciences degree in management from the United States Air Force Academy and an MBA from The University of Chicago. He is adjunct faculty at the University of Cincinnati where he teaches "Applied Marketing Innovation." He is a frequent guest lecturer on the topics of strategic planning, market segmentation, and new product innovation.

Drew Boyd’s Specialties:

innovation, marketing, persuasion

Drew Boyd’s Experience

Director Marketing Mastery

Johnson & Johnson

(Public Company; Biotechnology industry)

Currently holds this position

Drew Boyd’s Education

University of Chicago

MBA, 1989 — 1990
United States Air Force Academy

1972 — 1976

Additional Information

Drew Boyd’s Websites:

Drew Boyd’s Interests:

Building and repairing guitars, playing blues guitar, public speaking, blogging

Drew Boyd’s Groups:

Marketing Sciences Institute
National Speakers Association
Global Executive Learning Network

Marketing Educators Roundtable member
Global Forum on Business Driven Action Learning and Executive Development member
Innovative Learning & Education Innovators member