
Senior Research Analyst at InfoTrends Inc.
London, United Kingdom

Senior Research Analyst at InfoTrends Inc.
London, United Kingdom
Francesco Pignatti is a Senior Research Analyst for InfoTrends’ European Network Document Solutions service. Prior to joining InfoTrends, Mr. Pignatti served as a Market Research Analyst for Frost & Sullivan, located in the U.K. In this role, he provided consulting to a number of organisations in the organic and natural products industries such as L’Oreal, Nestle, Tetra Pak, FAO, and JETRO. Mr. Pignatti has also established his own Web design firm and he has produced many e-commerce sites all over Europe.
Mr. Pignatti graduated Cum Laude from the Università degli Studi di Ferrara in Italy with a Bachelor’s Degree in Marketing and Communication. He received his Master’s Degree in International Business and Management from the Manchester Business School. He also holds a diploma in Marketing Operations Management from the UK Chartered Institute of Marketing (CIM).
Languages: Fluent in Italian and English, good command of Spanish and conversational French. Basic Portuguese and Japanese.
Computing: Ms Office/Windows, Open Office/Linux, Macromedia Studio, Adobe Creative Suite, SAP, DOS, AutoCAD, Sun/Solaris, Content Management Systems and CRMs. Programming: PHP, MySQL, Java.
* Go-To-Market & Positioning Strategies
* Document Workflow Solutions & Standards
* Document Management Solutions
* Device Management Solutions
* Mobile Workforce Automation Solutions
* Professional Services & Service Management
* Innovation Management and Strategies
* European Regulatory compliance
* European Channels
* Green policies and practices in the industry
(Management Consulting industry)
September 2007 — Present (1 year 2 months)
Within InfoTrends I am responsible for the Network Document Solutions service in Europe. Office document solutions draw on products and services from multiple segments of the technology industry, including desktop and network computing, as well as supporting software and hardware for dedicated document management including MFPs and related workflow tools.
NDSE provide research, consulting, and counsel on the markets for software and solutions supporting workgroup document processes, including areas such as workgroup document management, document output management, and automated document routing and workflow applications.
Inquiries and consultation can be used to:
- Provide custom cuts of our forecast data
- Identify potential business partners
- Discuss industry developments
- Interpret research
- Understand the competitive landscape
- Assist with strategic planning
- Support presentation and business planning
(Privately Held; 1001-5000 employees; Market Research industry)
September 2005 — May 2006 (9 months)
Worked in international teams to provide consulting to a number of organisations in the organic and natural products industries. The projects were undertaken for the following companies:
Tetra Pak, Wrexham, UK (April-May 2006)
Project: The European market for bio-plastic (PLA)
L’Oreal, Paris, France (Jan.-May 2006)
Project: The European market for natural personal care products
Nestlé, Vevey, Switzerland (Jan.-March 2006)
Project: The European Market for Soya & non-dairy drinks
FAO, United Nations (Sept.-Feb 2006)
Project: The North American Market for Organic Meat products
JETRO, Tokyo, Japan (Sept.-December 2005)
Project: The European market for nattokinase
(Public Company; 10,001 or more employees; MCD; Restaurants industry)
March 2002 — March 2005 (3 years 1 month)
Selected for a three-years internship through a national marketing planning competition. Supported the marketing and sales department for the delicate and risky launch of McCafé. Worked effectively in a team and dealt with suppliers, partners and associates.
(Privately Held; 51-200 employees; Telecommunications industry)
September 2002 — March 2005 (2 years 7 months)
Journalist responsible for University students program. Supervision and
coordination of activities and public relations with academic institutions.
(Privately Held; 51-200 employees; Sports industry)
October 2002 — August 2004 (1 year 11 months)
- International Press releases
- Tight collaboration with RAI and SKY Television
- Coordination of national and international events
- Desktop publisher and webmaster
(Privately Held; 201-500 employees; Newspapers industry)
March 2002 — June 2004 (2 years 4 months)
Local and national news. Worked under pressure and met demanding deadlines.
Portfolio: exclusive interviews with former Republic President, Oscar Luigi Scalfaro, Nobel prize winner Rita Levi Montalcini.
MSc, International Business and Management, 2006 — 2007
Multidisciplinary taught programme focusing on business and management in a cross-border or international context. Examination of different areas of international business, including economic, financial, technological, marketing and managerial issues in a multinational enterprise.
2006, International Marketing, 2006 — 2006
The diploma offers an internationally recognised qualification in operational marketing focusing on analysis of case studies, team projects, data analysis and development of marketing strategies. The 4 modules include: Information and Marketing Research, Marketing Planning, Marketing Communication and Marketing Management in Practice.
2005, Marketing and Communication, 2001 — 2005
The degree provides strong quantitative skills (Statistics) and a broad marketing formation with particular emphasis on marketing communication and e-marketing allowing graduates to pursue a career in academic research or enter a wide range of industries including, FMCG, Telecommunications, software and ecommerce.
- Member of the Chartered Institute of Marketing - Self-taught in webdesign and programming - Active member of several Open Source communities (Joomla, Drupal, Wikipedia) - Member of the Italian Athletics National Federation (speciality: 100m sprint) - Member of the Ferrara Jazz Club - Passionate and tireless reader (novels and academic books) - Love for languages and other cultures - Social projects related to education in rural areas
- Member of the Chartered Institute of Marketing
- Active member of several Open Source communities (Joomla, Drupal, Wikipedia)
- Member of the Italian Athletics National Federation (speciality: 100m sprint)
- Member of the Ferrara Jazz Club, AssoDigitale
- Italy: National Marketing Emeritus Student award (February 2006)
- UK: Leeds University scholarship - Communication Studies Department(September 2005)
- Italy: Bologna University Graduate Student award (September 2005)
- Italy: Bachelor’s dissertation published by Prospettiva Editrice - Roma
“Internet and the international social community networks: a sociological perspective” (May 2005) www.interneteimovimentisociali.com