VP, Advertising at Newspaper Association of America
Washington D.C. Metro Area
- Current
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- VP, Advertising at Newspaper Association of America
- Display Advertising Director at The State Newspaper
- Past
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- Director of Sales and Marketing at The Times Herald-Record
- Display Advertising Director at Columbia (SC) State Newspaper
- National Advertising Director at The Miami Herald
- Advertising Director at Viewtron
- Account Exec at Knight Ridder Newspaper Sales
- Education
-
- New York University - Leonard N. Stern School of Business
- American University
- Moorestown Senior High School
- Connections
-
81
connections
- Industry
- Newspapers
- Websites
Mort Goldstrom’s Summary
As the Vice President of Advertising for the Newspaper Association of America, Mort Goldstrom leverages his extensive media career by leading a band of newspaper advertising evangelists who preach the gospel of newspaper advertising around the country at every opportunity. Mort has been a frequent public speaker at venues around the world (you’d think he’d be better at it by now), has written numerous articles, columns, and even a book (occasionally using things like grammar and even punctuation), has conducted advertising research, developed polls and white papers (even ones not actually on white paper), and conducted training on numerous advertising topics.
Mort has spent several decades in the newspaper business with experience in all the marketing disciplines. Mort has sold advertising as a sales representative for Knight-Ridder Inc. in New York City. He was the very first Online Marketing Director for Viewtron in 1979. He has been a retail, classified, and national advertising manager. He has directed commercial print, online, niche publications, circulation departments, marketing, promotion, research and ad divisions at a variety of properties including: The Miami Herald, The Columbia (SC) State, and the Middletown, NY Times Herald-Record. Mort Joined The NAA in April of 1998 as Director of Advertising and Marketing and is currently Vice President of Advertising.
Mort Goldstrom’s Experience
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VP, Advertising
Newspaper Association of America
(Newspapers industry)
Currently holds this position
-
Display Advertising Director
The State Newspaper
(Newspapers industry)
1991 — Present (17 years)
-
Director of Sales and Marketing
The Times Herald-Record
(Public Company; Newspapers industry)
September 1996 — March 1998 (1 year 7 months)
-
Display Advertising Director
Columbia (SC) State Newspaper
(Privately Held; Newspapers industry)
1991 — 1996 (5 years)
-
National Advertising Director
The Miami Herald
(Public Company; 1001-5000 employees; KRI; Newspapers industry)
September 1984 — 1991 (7 years)
-
Advertising Director
Viewtron
(Public Company; 11-50 employees; Internet industry)
February 1979 — March 1984 (5 years 2 months)
US first online newspaper
-
Account Exec
Knight Ridder Newspaper Sales
(Public Company; Newspapers industry)
1970 — 1979 (9 years)
Mort Goldstrom’s Education
-
New York University - Leonard N. Stern School of Business
MBA, Organizational Behavior, 1970 — 1973
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American University
1966 — 1970
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Moorestown Senior High School
High School, 1963 — 1966
Additional Information
Mort Goldstrom’s Websites:
Mort Goldstrom’s Groups:
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Newspaper Advertising (Preprint, Display and Online) -
Newspaper Professionals Network -
CNBAM Networking
Mort Goldstrom’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
