Principal at BrokenCurve,LLC (an urban digital media & technology solutions provider)
Greater Atlanta Area
- Current
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- Principal at BrokenCurve.com
- Freelance Creative Director at Lattimer Moffitt Communications
- Principal at Synergy Communications
- Board Member at InSpirit Truth Center
- Founder at nomenudum, ltd
- Past
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- Freelance copywriter at Stanley Yorker
- Account Director at Matlock Advertising
- VP, Creative Director at The Symmetry Group
- Creative Director at Burrell Communications Group
- Assistant Account Executive at Saatchi & Saatchi
- Education
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- University of Florida
- Recommended
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3 people have recommended Stanley - Connections
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208
connections
- Industry
- Online Media
- Websites
Stanley Yorker’s Summary
Partner in a digital media and technology company targeting urban niche web publishers with a robust Internet television platform, mobile platform and several desktop and hardware products in development. Looking to help facilitate the "Digital Empowerment" of urban cultures throughout the Diaspora via unique mash-ups of accessible technology.
Freelance creative director for LattimerMoffitt Communications, the agency working on the City of Atlanta's tourism campaign and the Georgia Power utility company.
Versatile advertising professional with extensive experience across product and service categories who has worked at senior levels on both the creative and account management sides. Also has considerable experience in engagement marketing, promotions and street activations. Clients included BMW, Dell, US Army, Nationwide Insurance, Publix Super Markets,Tylenol, Bell Atlantic, McDonald's.
Co-founder of a youth and urban targeted ad agency that serviced a range of clients including Coke, Lugz, Levi's, Z-Tel Communications, BET.com, Courvoisier, BlackAmericaWeb.com, EarthLink, the Georgia Dept. of IndustryTrade & Tourism and others.
Early innovator in the utilization of the urban cultural attitude and aesthetics of hip-hop and neo-soul in advertising as a creative director on Coke and Sprite accounts. Worked on long-running campaign utilizing a veritable pantheon of hip-hop icons and underground soul artists.
Stanley Yorker’s Specialties:
Ideation, strategic development, concept development, copywriting, creative direction, presentation, focus group moderation
Stanley Yorker’s Experience
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Principal
BrokenCurve.com
(Partnership; 1-10 employees; Internet industry)
July 2007 — Present (1 year 4 months)
An Internet Protocol Television network devoted to global urban culture:
• Content aggregation from providers and creators from US, Caribbean, Canada, South America, Europe and Africa
• Creation of original urban-relevant content
• Syndication of content to urban niche web publishers globally
• Strategic consultancy for integrated online and off line campaigns targeting urban multicultural consumers -
Freelance Creative Director
Lattimer Moffitt Communications
(Online Media industry)
2007 — Present (1 year)
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Principal
Synergy Communications
(Privately Held; 1-10 employees; Marketing and Advertising industry)
2006 — Present (2 years)
Director of Brand Innovation and in-field execution for this experiential marketing firm that targets multicultural audiences.
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Board Member
InSpirit Truth Center
(Non-Profit; 1-10 employees; Religious Institutions industry)
December 2005 — Present (2 years 11 months)
Help develop branding and programming for this New Thought ministry with a young adult, urban-centric appeal.
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Founder
nomenudum, ltd
(Privately Held; Myself Only; Marketing and Advertising industry)
June 1998 — Present (10 years 5 months)
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Freelance copywriter
Stanley Yorker
(Marketing and Advertising industry)
2005 — 2007 (2 years)
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Account Director
Matlock Advertising
(Privately Held; 11-50 employees; Marketing and Advertising industry)
August 2004 — June 2006 (1 year 11 months)
Directed advertising, public relations/diversity and event activities for BMW, Publics Super Markets, Nationwide Insurance and Dell.
* Led development of advertising strategies and wrote the creative briefs that guided the creative department to produce work for these respective clients.
* Led cultivation and/or maintenance of relationships with key diversity influencer partnerships, sponsorships and associations. -
VP, Creative Director
The Symmetry Group
(Privately Held; 1-10 employees; Marketing and Advertising industry)
February 2004 — July 2005 (1 year 6 months)
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Creative Director
Burrell Communications Group
(Privately Held; 51-200 employees; Marketing and Advertising industry)
October 1988 — January 1998 (9 years 4 months)
* Led creative development of advertising efforts targeting urban and African-American consumers for several brands of The Coca-Cola Company including Coke Classic, Sprite and Minute Maid Sodas
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Assistant Account Executive
Saatchi & Saatchi
(Public Company; 201-500 employees; PUB; Marketing and Advertising industry)
1986 — 1988 (2 years)
Stanley Yorker’s Education
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University of Florida
Bachelors, Advertising, 1985
- Activities and Societies:
- Alpha Phi Omega, Alpha Delta Sigma (a student advertising organization),Student Government, Black Student Union, North Hall Cooperative Dorm Resident Assistant, Student Nighttime Auxillary Patrol
Additional Information
Stanley Yorker’s Websites:
Stanley Yorker’s Interests:
cultural connections, professional networking, new media & technology, hip-hop, jazz, collecting the work of emerging and established art, fitness & nutrition, New Thought, public speaking, history, African-American literature, modern design & architecture
Stanley Yorker’s Groups:
TU Degrees, InSpirit Truth Center, West End Tour of Homes
Stanley Yorker’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
