
Digital Optimization Manager at White Directory Publishers -- A Division of Hearst Holdings, Inc..
Buffalo/Niagara, New York Area

Digital Optimization Manager at White Directory Publishers -- A Division of Hearst Holdings, Inc..
Buffalo/Niagara, New York Area
Creative and focused. Multidisciplinary background including commercial production, documentary production, traditional print adverting and extensive web marketing.
With the Internet changing and evolving the ways businesses find, acquire, and maintain customers it is important to have a background that is both diverse and deeply knowledge based. With degrees in both English and Film and extensive web marketing work history I have a very strong skill set that I can use and sharpen each and every day on the web.
Traditional Marketing: PR, Copy Writing, Video Commercial Producer/Director
Web Marketing: Search Engine Optimization (SEO) and Search Engine Marketing, Reputation Management, Link Building Campaigns, Viral Marketing videos from production to marketing, Social Media Marketing, Blogging, eCommerce Search Engine Marketing, Internet Yellow Pages SEO, SEM
(Internet industry)
2008 — Present (less than a year)
+ Develop and execute a Digital Optimization Plan for all White Directory sites and products in order to maximize site traffic and sales demand.
+ Responsible for devising and implementing tests with the Internet Group and Application Development teams and for continuous improvement of search testing technologies and processes.
+ Work with Corporate Partners to share resources and content.
+ Assist in educating and training Sales Force/Managers on a White Directory Publishers Digital Products.
(Computer Hardware industry)
2007 — 2008 (1 year)
(Internet industry)
2005 — 2007 (2 years)
• Worked to provide in depth analysis of clients web sites including, key word research, site architecture analysis, internet market research including market competitiveness, and based on findings create SEO strategies to improve overall web visibility and conversion goals.
• Manage a wide range of projects, including organic optimization, paid search marketing, blog implementation, email campaigns and link building.