Amy Greer

Current

• Director, Search & New Media at Closed Loop Marketing

Past

• Marketing Specialist at Fluency Media
• Marketing Project Manager at Quicken Loans
• Marketing and Communication Analyst at ASC, Inc.

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Education

• Eastern Michigan University
• University of Michigan-Dearborn

Recommended

2 people have recommended Amy

Connections

48 connections

Industry

Online Media

Websites

• Closed Loop Marketing
• Closed Loop Marketing Blog

Amy Greer’s Summary

Marketing professional with 7+ years of experience. Currently work in online marketing, focusing on search engine optimization (SEO), metrics analysis and online social media optimization.

Amy Greer’s Specialties:

Search engine optimization (SEO), project management, data / metrics analysis, online social media optimization

Amy Greer’s Experience

• Director, Search & New Media

  Closed Loop Marketing

  (Privately Held; 1-10 employees; Online Media industry)

  November 2006 — Present (2 years 2 months)

  Manage multiple client SEO accounts. Interact directly with clients, managing relationships & project deliverables. Conduct SEO website reviews and create detailed recommendations for clients. Analyze website architecture, link structure, metadata and content. Establish partnerships for link building. Monitor progress of ongoing client projects. Compile data and produce client reports. Research current trends in SEO and online marketing.

• Marketing Specialist

  Fluency Media

  (Privately Held; 11-50 employees; Online Media industry)

  April 2006 — October 2006 (7 months)

  Managed client email marketing campaigns, including results analysis and the development of ongoing strategy. Produced monthly client email marketing reports.
  Developed strategic direction for client accounts to achieve maximum ROI.

• Marketing Project Manager

  Quicken Loans

  (Privately Held; 1001-5000 employees; Online Media industry)

  July 2003 — August 2005 (2 years 2 months)

  Created new process for managing online marketing campaigns and projects to support company-wide initiatives. Managed development and execution of multiple marketing and communication projects. Worked with internal and external creative teams to develop relevant project materials. Tracked, analyzed and reported results of project initiatives and online media programs. Developed process for increasing online lead flow for a key internal department. Initiated, developed and managed business relationships with outside agencies and resources (vendors, newspapers, universities, etc.) Designed and managed lead flow tracking system to monitor strategic campaigns. Coordinated writing and editing projects for newsletters, flyers and brochures.

• Marketing and Communication Analyst

  ASC, Inc.

  (Privately Held; 1001-5000 employees; Automotive industry)

  June 1999 — September 2000 (1 year 4 months)

  Developed industry trend analysis reports for company-wide distribution, including creation of internet access for satellite facilities. Consulted with sales team, industry groups and design team to produce custom marketing and public relations materials. Managed the development of proposals and presentations to ensure consistency in branding, content and production.

Amy Greer’s Education

• Eastern Michigan University

  MA, Communication, 2001 — 2003

  Taught 3 public speaking courses per semester for 2 years. Judged state-wide speech tournaments. Coached international students in English language and writing skills. Edited professors' manuscripts and presented at national and international conferences. Published research articles.

  Activities and Societies:

  Graduate Research and Teaching Assistant.

• University of Michigan-Dearborn

  BA, Anthrolopology, Communication, 1993 — 1998

Additional Information

Amy Greer’s Websites:

• Closed Loop Marketing
• Closed Loop Marketing Blog

Amy Greer’s Contact Settings

Interested In:

• consulting offers
• job inquiries
• expertise requests
• reference requests
• getting back in touch