Bob Madison

Current

• Senior Director, Corporate Communications at Emisphere Technologies Inc.

Past

• Consulting Director, Marketing and Communications at Dataccount, Inc.
• Director, Public Affairs at Hoffmann-La Roche
• National Communications Director at American Liver Foundation

• Director, Strategic Communications at Porter Novelli
• Director, Strategic Communications at Porter Novelli
• Senior Account Executive/Senior Writer at GolinHarris
• Communications Director at Food For Survival
• Manager, Marketing and Communications at UJA-Federation of New York

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Education

• City University of New York-Queens College

Connections

44 connections

Industry

Public Relations and Communications

Bob Madison’s Summary

Bob Madison is a public relations professional with more than 15 years experience in senior positions at Emisphere Technologies, Inc., Hoffmann-La Roche, Porter Novelli, Golin/Harris and the American Liver Foundation.

Madison is also a writer. His short story “Red Sunset” will be included in the upcoming anthology Baker Street Grimoire. He is the editor of Dracula: The First Hundred Years, published in 1997, and the author of the kid-oriented American Horror Writers (2000). Other writing credits include numerous articles for Wonder Magazine, FilmFax, Cult Movies and a comic strip adaptation of Conan Doyle's The Lost World for The Dinosaur Times, illustrated by Gray Morrow.

Madison is also a frequent talk show guest and lecturer, having appeared twice on WABC-TV's Good Morning America, WOR's Joey Reynold's Show and WABC's Morning News, among others. He has also been featured in documentaries for several DVDs, including the classic movie versions of Frankenstein, The Bride of Frankenstein, Dracula and Abbott and Costello Meet Frankenstein.

An amateur painter, Madison’s works are in several private collections and have been exhibited at the Art Students League in New York.

Bob Madison resides in New York with his partner, Russell Frost.

Bob Madison’s Specialties:

Health Care; Medical and Pharma Communications; Writing; Film History; Pop Culture

Bob Madison’s Experience

• Senior Director, Corporate Communications

  Emisphere Technologies Inc.

  (Public Company; 51-200 employees; EMIS; Biotechnology industry)

  June 2007 — Present (1 year 4 months)

  Position is responsible for managing strategic internal and external communications function and to provide council to management. Key functions include: media relations, crisis management, company and product communications, executive communications (speech/presentation support for President & CEO and other executives), employee communications via multiple media, advocacy relations and management internal communications function.

• Consulting Director, Marketing and Communications

  Dataccount, Inc.

  (Privately Held; 1-10 employees; Computer Networking industry)

  July 2006 — June 2007 (1 year)

  Consultant acting as Marketing and Communications Director while traveling to Southeast Asia and managing death of parent. Develop and manage our strategic marketing plan, all promotional and advertising initiatives as well as managing in-depth analysis of database information to increase client business and impact profitability. Develop and execute programs focused on client-base expansion, client retention and services strategies. Develop and manage marketing programs focused on client acquisition and loyalty. Develop and manage marketing and advertising budget. Analyze partnered marketing results and ROI. Maximize value of existing client relations. Liaison with technology partners and executive team to optimize marketing programs and address inquiries. Develop marketing materials, including brochures, Web site, on-line newsletters, e-mail and general client communications. Execute market research and analyze results.

• Director, Public Affairs

  Hoffmann-La Roche

  (Public Company; 10,001 or more employees; Pharmaceuticals industry)

  September 2005 — July 2006 (11 months)

  Recruited to create and supervise all internal and external communications for the hepatitis C therapy Pegasys®, the global market leader. Created and implemented media plan and coordinated communications initiatives with advocacy groups. Counseled marketing division on market expansion and retention initiatives, and maximizing return on advertising campaigns. Enlisted by Marketing Department to join team directing future brand articulation
  Created communications opportunities for physicians and patients in media national outlets. Supervised staff of seven and managed budget of $1 million.

• National Communications Director

  American Liver Foundation

  (Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

  May 2002 — September 2005 (3 years 5 months)

  Created and supervised internal and external communications for national health organization, reporting directly to President/CEO. Developed and articulated policy, working with top-tier physicians and clinicians to determine and drive hepatitis and liver disease research agenda. Liaised with public and media; wrote top-level Foundation media and donor-base pieces. Worked closely with Foundation board and medical councils. Represented Foundation in advocacy settings (CDC, NIH) and worked with 26 chapter offices nationwide to devise and deliver Foundation messages. Developed relationships with pharmaceutical companies and created and orchestrated national liver disease awareness campaigns.

• Director, Strategic Communications

  Porter Novelli

  (Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry)

  May 1998 — May 2002 (4 years 1 month)

  Promoted from Health Care Division to Corporate Communications for global public relations firm, reporting directly to global CEO. Worked with senior management to devise, plan, develop and deliver internal and external messages about PN International to diverse audiences. Point person for key media relationships, including Stuart Elliott (New York Times) and Wall Street Journal. Provided senior level policy planning; acted as liaison between management and the media; wrote top-level agency media pieces; created outgoing brand messages and positioning. Leveraged Porter Novelli with clients and within the marketplace; identified trends and isolated agency needs; collected and analyzed data and provided reports and recommendations.

• Director, Strategic Communications

  Porter Novelli

  (Public Relations and Communications industry)

  1998 — 2002 (4 years)

• Senior Account Executive/Senior Writer

  GolinHarris

  (Public Company; 501-1000 employees; Public Relations and Communications industry)

  October 1996 — May 1998 (1 year 8 months)

  Recruited from Food For Survival by EVP board member. Wrote and managed public relations materials for host of food industry clients, including Dairy Management Incorporated (DMI), The Catfish Institute, the North American Olive Oil Association (NAOOA) and Ronald McDonald House Charities.

• Communications Director

  Food For Survival

  (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

  August 1995 — October 1996 (1 year 3 months)

  Wrote and managed public relations, direct mail, and corporate/organizational material for the New York division of Second Harvest, Food For Survival.

• Manager, Marketing and Communications

  UJA-Federation of New York

  (Non-Profit; 201-500 employees; Non-Profit Organization Management industry)

  December 1990 — July 1995 (4 years 8 months)

  Wrote and managed public relations, direct mail, and corporate/ organizational material for this global nonprofit.

Bob Madison’s Education

• City University of New York-Queens College

  BA, English Literature; Art History; Theater, 1981 — 1985

  Activities and Societies:

  Debate Team; Forensics Club; Fencing; Drama

Additional Information

Bob Madison’s Interests:

AUTHOR/MEDIA APPEARANCES Dracula: The First Hundred Years (1997); nonfiction American Supernatural Writers (2000); nonfiction Tomorrow at the Fair (2007); fiction Dozens of magazine articles, reviews (Cult Movies, FilmFax, Video Watchdog) Numerous media appearances, including Good Morning, America and The Joey Reynolds Show Guest lecturer: Barnard College, New York Public Library, New York Community Center

Bob Madison’s Groups:

Art Students League

•    Public Relations Professionals

Bob Madison’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch