Tara Frabotta

Current

• Strategic Planning at Taproot Foundation
• Advertising Recruiter at Ad +One
• Brand Planner Mktg Chair at National Vietnam Veterans Art Museum

1 more...

Past

• Account Planning Senior Cons. at Saatchi & Saatchi X
• Sr. Account Planner at Leo Burnett
• Planning Supervisor at D'Arcy(DMB&B)/MediaVest Planning Supervisor

Recommended

7 people have recommended Tara

Connections

253 connections

Industry

Marketing and Advertising

Tara Frabotta’s Summary

Currently 80+ jobs between Client Service and Account Planning Nationwide.

I work 24/7 and love it!!! Please call my cell anytime day or night! - Note NEW NUMBER 312.523.3838

recruiter ad+one 1 westbrook corporate center drive—suite 600 | westchester, il—60154 (T) 708.836.0382 | (F) 708.531.8368 | tara@adonetostaff.com
Tenacity unparalleled...caring about your employment needs as much as you do!

Account Planning...

The challenge is obviously that account planning is an ambiguous discipline for many. If you are a planner, chances are your family has no idea what you do. And, what you did in the 90’s and forward has evolved.

The Titles for Account Planners Are Varied & Confusing
We have a growing list of ways to call out the now umbrella discipline “Account Planning”; I.E. Strategic Planners, Brand Planners, Creative Planners, Insights Directors, Connections Planners, Culture Anthropologists, Brand Architects, Market Researcher (at times) and so on.

Planners Come In a Lot of Pretty Colors & Shapes
Outside of title we have to consider the various planning personalities. Are they an academic, artist, philosopher, pragmatic, etc. Are they opinionated (hope so), humble, competitive, chest pounding or a healthy debater?

“I Need an Account Planner” Is Not Enough Information for Me
Agencies, consulting firms or corporations need certain personalities and skill sets from their “Account Planners” based on internal culture, specialties and philosophy. The variance by client is huge and the dialogue must not stop at the simple request of an Account Planner or an Account Planning job. I need to know what account planner means to you. And, on the flip I need to make sure the planner digs what the employer finds planning to mean.

My goal as a recruiter is to turn your next hire/job into a fulfilling marriage
That is after all what taking a job or gaining a new employee is like. And, that is (hopefully) what will make you call me again!

Tara Frabotta’s Specialties:

Tenacity, Moxy, Trend Watching, Connecting