Toby Davidson

Current

• President at Concept to Shelf

Past

• Director of Innovation (Contract Position) at Omstead Foods Limited
• Marketing -Innovation Change Agent - Contract Position at Aqua Star
• Brand Manager - Private Label - Innnovation at Loblaw Companies

see less...

Education

• Ryerson University

Recommended

4 people have recommended Toby

Connections

19 connections

Industry

Consumer Goods

Websites

• My Website
• Michael Davidson's Site

Toby Davidson’s Summary

Hi there,

Thanks for stopping by. Just a quick update.

I hope everyone is having a great summer. For those of us living on the east coast enjoy it while it lasts. I'm in the process of growing my business.

Concept to Shelf will be moving into a full-service design studio as of August 1st in Toronto. This will allow me to focus on business development and have group of very competent resources help me run the projects--much easier when I'm on site with them when I'm not travelling. I can still be reached via all the same contact information. Seamless.

As a result of this growth step, I'm actively reaching out to all of my industry colleagues and contacts --networking to let people know that we are now able to take on bigger budgeted projects and more of them at one time.

I will continue to work on site with progressive thinking clients that have a need (and budget) to focus on innovation agendas, new product development, branding/re-branding and online/website strategic development in a consulting capacity. My global team of 'Unbelievable Resources' will also be available to support these on-site projects depending on clients internal PD/Marketing resources (or lack there of).

Thanks for listening.

If there is anything I can help YOU out with --just ask.

Best to reach me at toby@concepttoshelf.com (blackberry)

Bye for now,

Toby
416-399-4329

Toby Davidson’s Specialties:

Vision, consumer Insights, conceptualizing Iinnovation agenda for companies that have a burning in their bully to further differentiate themselves from their competition. In tandem with it's Unbelievable Resources CTS delivers. We offer the best-in-class creative direction, copywriting, brand strategy, category management. We work within a formalized stage gating process to develop new products from Concept to Shelf.

Toby Davidson’s Experience

• President

  Concept to Shelf

  (Privately Held; 1-10 employees; Food & Beverages industry)

  June 2001 — Present (7 years 5 months)

  Please go to www.concepttoshelf.com
  We provide both food manufacturers (small-medium size) support from concept to shelf within their product development and marketing departments.

• Director of Innovation (Contract Position)

  Omstead Foods Limited

  (Privately Held; 201-500 employees; Food Production industry)

  2007 — 2007 (less than a year)

• Marketing -Innovation Change Agent - Contract Position

  Aqua Star

  (Privately Held; 51-200 employees; Food Production industry)

  January 2003 — May 2006 (3 years 5 months)

  This position was based in Seattle, WA.
  
  Over the time period noted, Concept to Shelf worked directly with company stakeholders in order to shift their company from a sales driven organization to an innovation/product development/marketing driven company.
  
  Given the strong leadership vision and their committment to their vision, their goals were achieved. To-date, they continue to be leaders in the frozen seafood category within the North American market.
  
  For more information on Aqua Star, please visit their web site at
  www.aquastar.com
  
  Toby Davidson
  President, Concept to Shelf

• Brand Manager - Private Label - Innnovation

  Loblaw Companies

  (Public Company; 10,001 or more employees; Retail industry)

  1993 — 2002 (9 years)

  Work as a category manager then a product /brand manager for President's Choice, No Name, Organic and other brands under LCL's domain.
  Managed over 400 projects at a time with the assistance of team consisting of: product development, quality assurance, regulatory, project management and brand managers. Launch over 200 new items during my tenure at Loblaws.

Toby Davidson’s Education

• Ryerson University

  BBA, Business, 1981 — 1985

  Valedictorian !!
  Winner of many industry bursary awards.
  Used my first computer in Ryerson's first computer lab in 1984 --yes --DOS -WordStar!
  I can now type 100 words a minute on my PC and 30 wpm on my Blackberry (without looking at the keyboard-true).

Additional Information

Toby Davidson’s Websites:

• My Website
• Michael Davidson's Site

Toby Davidson’s Interests:

Food, the GREEN/environment, locavore, innovation, trend analysis, category mining for new ideas, farmer's markets, biking, hiking, picnicing, learning/growing.

Toby Davidson’s Groups:

Women's Culinary Network, Toronto, Canada

Toby Davidson’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch