
Social Media Strategist at Lava Row
Des Moines, Iowa Area

Social Media Strategist at Lava Row
Des Moines, Iowa Area
Experience developing & managing social marketing concepts for online collaboration and brand growth.
Customer Collaboration Strategies, Product Marketing, Interactive Brand Marketing, Business Development, Client Relations, Technical Marketing, Technical Documentation, Technical Training & Certification, Technical Support & Solutions, Community Management, Social Networking, Emerging Media, Emerging Technologies, User-Generated Content, Viral/WOM Marketing
(Online Media industry)
July 2008 — Present (6 months)
(Public Company; 51-200 employees; Computer Software industry)
March 2008 — Present (10 months)
Responsible for conveying usable information through documentation.
• Manage all product documentation efforts related to the technical and functional operation of the Passenger platform
• Responsible for training the CS/Ops groups, assisting in the UAT effort during development cycles and participating in the build acceptance process
• Participate in product strategy and release planning by suggesting changes that will make the product easier to use and/or learn
(Public Company; 11-50 employees; Computer Software industry)
July 2007 — March 2008 (9 months)
Trained and certified all Client Services and Business Development new hires on the Passenger platform and functionality
• Training included conveying knowledge of general product features & functionality, as well as special technical skills training
• Responsible for creation of certification program including knowledge comprehension and skills exercises and evaluation techniques
• Responsible for development & management of all technical training documentation and resources
(Computer Software industry)
May 2007 — 2007 (less than a year)
Acted as a liaison between Client Services, Product and Development to drive customer satisfaction through continuous communication, knowledge transfer and process improvement
• Prioritized and updated defects and enhancements
• Engaged Product Development regarding escalated customer issues
• Participated in product beta programs to determine product release quality
(Computer Software industry)
November 2005 — May 2007 (1 year 7 months)
Utilized social networking, viral marketing, and emerging media knowledge to cultivate consumer driven, branded discourse.
• Community management and strategy for Fortune 500 clients
• Managed of a team of Online Community Managers
• Advised new strategy and provided actionable insights to clients regarding community member's insights
(Marketing and Advertising industry)
2003 — 2005 (2 years)
• Managed viral/WOM marketing promotions nationally for a variety of entertainment-focused clients.
• Past and present clients include: Activision, Nestle,Twentieth Century Fox, Maverick Records, Fox Searchlight, SCEA, DreamWorks, Mitsubishi, Paramount Pictures, USA Network, X-Games and more
(Public Company; 51-200 employees; Broadcast Media industry)
September 2002 — November 2003 (1 year 3 months)
• Managed all network & cable TV advertising schedules for Target Corporation
• Responsible for maintaining positive relationships with all Network and Cable sales representatives to ensure delivery on each media flight
(Public Company; 51-200 employees; Broadcast Media industry)
August 2001 — August 2002 (1 year 1 month)
• Managed local and national advertising accounts for Clear Channel Radio, worldwide leader in out-of home advertising in all 50 states
• Assisted in the planning and execution promotional events surrounding K.K.D.M.’s brand image, as well as the image of participating local and national clients
B.A., Mass Communications - Advertising, 1997 — 2001