Shelly Good-Cook

Current

Senior Director of Membership Marketing & Chapter Relations at CTAM

Past

Director of Member Services at USA Rice Federation
Director of Membership & Chapter Relations at NUCA: National Utility Contractors Association
Acting Executive Director/Membership & Section Manager at AAOP: American Academy of Orthotists and Prosthetists

Member Relations Representative at ACCE: American Chamber of Commerce Executives

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Education

Harvard Business School
Institute for Organization Management
James Madison University

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Recommended

5 people have recommended Shelly

Connections

500+ connections

Industry

Marketing and Advertising

Websites

My Company

Shelly Good-Cook’s Summary

I have more than 15 years of experience in marketing in the not-for-profit arena, with the last six of that at the Cable & Telecommunications Association for Marketing. CTAM is by far the most interesting, nimble and forward-thinking association I’ve worked for and I’ve fallen madly in love with the cable industry. Prior to entering the not-for-profit field, I flirted with a career in direct sales, even selling cemetery property at one point.

Shelly Good-Cook’s Specialties:

My two areas of expertise are planning and executing integrated membership marketing campaigns and working with chapters.

My newest passion is determing how to harness all of the interest in online networking and turning it into a service for our members.

Shelly Good-Cook’s Experience

Senior Director of Membership Marketing & Chapter Relations

CTAM

(Non-Profit; 11-50 employees; Broadcast Media industry)

September 2002 — Present (6 years 4 months)

Strategic Management & Marketing: Design strategic membership marketing plan and lead department in its execution to attract new membership, retain existing members and meet annual revenue goals.

Member Acquisition and Retention: Oversee direct member acquisition campaigns which includes prospect list development, production, creative support and quality functions to ensure timely and cost-effective campaigns. Direct ongoing renewal series to optimize membership retention. Oversee all member communications, which include welcome kits, renewal pieces and orientations. Coordinate efforts with conference marketing, media relations and projects to ensure unified approach.

Chapter Relations: Manage CTAM’s relationship with 16 chapters; serve as strategic resource on national policies and procedures, coordinate awards, and support new chapter set-up and establishment.
Director of Member Services

USA Rice Federation

(Non-Profit; 11-50 employees; Farming industry)

May 2001 — September 2002 (1 year 5 months)
Director of Membership & Chapter Relations

NUCA: National Utility Contractors Association

(Non-Profit; 11-50 employees; Construction industry)

August 1997 — May 2001 (3 years 10 months)
Acting Executive Director/Membership & Section Manager

AAOP: American Academy of Orthotists and Prosthetists

(Non-Profit Organization Management industry)

February 1997 — August 1997 (7 months)
Member Relations Representative

ACCE: American Chamber of Commerce Executives

(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

June 1993 — February 1997 (3 years 9 months)

Shelly Good-Cook’s Education

Harvard Business School

Certificate, CTAM Executive Management Program, 2005 — 2005

CTAM’s intensive and intimate program for senior executives in which participants study with top Harvard Business School professors and selected industry luminaries within a curriculum that’s built around detailed case study problems focused on strategic marketing and business principles.
Institute for Organization Management

IOM Certificate, Nonprofit Management, 1998 — 2001

Four-year certificate program in the management of non-profit organizations, administered by the U.S. Chamber of Commerce.
James Madison University

BS, Anthropology, 1987 — 1989