Marketing Manager at Norton Healthcare
Louisville, Kentucky Area
Marketing Manager at Norton Healthcare
Louisville, Kentucky Area
(Non-Profit; 5001-10,000 employees; Hospital & Health Care industry)
October 2000 — Present (7 years 10 months)
In my current role my primary responsibilities include advertising, marketing, promotion and general PR for Norton Healthcare's 40+ employed physician practices and 300+ health care providers. Additional responsibilities include marketing and promotion of Norton Orthopaedic Care and Norton NeuroSpine Care, which includes Norton Leatherman Spine Center. I also maintain corporate responsibility for Norton's yellow pages advertising and its fulfillment services. Prior to this role with NHC, I spent 3+ years handling in-house media buying. I've now been with Norton Healthcare for nearly 7 years.
(Public Company; 1001-5000 employees; GCI; Newspapers industry)
April 1998 — October 2000 (2 years 7 months)
I began as an ad sales rep in New Business Development, which is a nice way of saying I spent all day making cold calls. From there, I worked into a small territory (S. Indiana & Oldham Co.), to a larger territory (East Louisville) to a permanent list (Arts & Entertainment).
BS, Advertising w/ a Marketing Minor, 1993 — 1996
I went to Webster University in St. Louis my freshman year and played 1 year of D-III soccer. My tentative major at WU was graphic design. I transferred to Murray State to pursue a degree in Advertising.
n/a, Graphic Design, 1992 — 1993