Bruce Benesh

Current

• Director of Marketing at JDM

Past

• Director of Marketing at Brinkley Sargent Architects
• Vice President at Quill Advertising
• Senior Manager, Interactive Marketing at Allied Riser Communications

• Director of Marketing Communications at ProAmerica
• Director of Communications at Infomart

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Education

• The University of Texas at Austin

Recommended

8 people have recommended Bruce

Connections

105 connections

Industry

Marketing and Advertising

Websites

• My Website

Bruce Benesh’s Summary

Experienced leader with a broad background in agency and corporate business development, marketing, advertising and public relations management. Thorough understanding of all aspects of marketing communications strategies and tactical execution including messaging, web sites, direct mail, email, database and lead development, trade shows, seminars and special events. Strong writer, experienced with real estate, health care, financial services, professional services, B2B, technology and retail.

Bruce Benesh’s Specialties:

Interactive communications, integrated marketing communications planning, creative development, database marketing, customer relationship management, public relations, media relations, alliances.

Bruce Benesh’s Experience

• Director of Marketing

  JDM

  (Marketing and Advertising industry)

  December 2007 — Present (1 year 1 month)

  I help our clients apply online strategies and new technologies to classic marketing campaigns to increase their effectiveness and measurability. I also conduct business development and agency marketing, including lead generation, webcasts, SEO, blogs, online newsletters, email and public relations activities.

• Director of Marketing

  Brinkley Sargent Architects

  (Partnership; 11-50 employees; Architecture & Planning industry)

  July 2004 — July 2007 (3 years 1 month)

  Directed business development, public relations and marketing management, including messaging, strategy, advertising, direct mail, public relations, web sites, trade shows, database amnd lead development, sponsorships, partnerships and educational seminars.

• Vice President

  Quill Advertising

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  March 2001 — June 2004 (3 years 4 months)

  Oversaw marketing strategies, business development, brand development, corporate messaging, creative, public relations, direct marketing, online marketing and web site development, special events and trade shows, account supervision, copywriting, partnerships and alliances.

• Senior Manager, Interactive Marketing

  Allied Riser Communications

  (Public Company; 501-1000 employees; ARC; Telecommunications industry)

  September 1999 — March 2001 (1 year 7 months)

  Developed interactive communications, including web sites, Internet product marketing strategy and tactical execution, real estate marketing, product launch strategies, advertising and interactive agency supervision, prospectus and roadshow preparation.

• Director of Marketing Communications

  ProAmerica

  (Privately Held; 501-1000 employees; Computer Software industry)

  March 1996 — September 1999 (3 years 7 months)

  Oversaw brand, direct and channel strategies, spearheaded alliances with IBM, Oracle and Novell. Developed product marketing strategies for Customer Relationship Management software including direct marketing, telemarketing, trade shows, seminars and press/analysts tours. Won Pacesetter award in 1998 in recognotion of reaching the Dallas Business Journal's list of fastest-growing companies. Ranked sixth on Arthur Anderson's Fast Tech 50 list.

• Director of Communications

  Infomart

  (Public Company; 51-200 employees; Information Technology and Services industry)

  1994 — 1996 (2 years)

Bruce Benesh’s Education

• The University of Texas at Austin

  Bachelor of Journalism, Public Relations concentration, 1974 — 1980

  Activities and Societies:

  Student Government, Senior Cabinet, Arts and Sausages, Red Ryder Preservation Society, State Lobby Chair

Additional Information

Bruce Benesh’s Websites:

• My Website

Bruce Benesh’s Groups:

American Marketing Association

•    ARC) Alumni

Bruce Benesh’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch