William O'Donnell, MBA {LION}

Current

Consultant at Evolution Marketing Research

Past

Major Gifts Officer at DeSales University
Pharmaceutical Market Research Analyst at Biovid
Associate Managing Director at Delve

Internet Marketing Analyst at Xenospeed Inc.

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Education

Villanova University
Holy Family University
DeSales University

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Recommended

10 people have recommended William

Connections

500+ connections

Industry

Research

Websites

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William O'Donnell, MBA {LION}’s Summary

MARKET RESEARCH:
- Broad experience in managing all phases of multiple research projects including: methodology selection, proposal writing, questionnaire design, design of tab specs, data analysis, report writing and presentation of findings
- Ability to derive insightful implications and recommendations from research data
- Knowledge and understanding of continuous tracking studies, brand equity, segmentation, need-states, concept testing, copy testing, sales response modeling research techniques
- Extensive custom research expertise in consumer goods vertical
- Broad knowledge of panels and panel data

GLOBAL RESEARCH EXPERIENCE:
- International research experience in various data collection methodologies: mail, phone, face to face and Internet in both business to business and consumer sectors
- In-depth understanding of European, Asian & South American markets
- Expertise in selection and management of third party global research suppliers

BRAND CONSULTANCY:
- Broad experience in brand consultancy, including market analysis, assessment of advertising strategies, brand strategies, positioning and targeting of a product as well as continuous monitoring of brand health
- Knowledge of media channels and media planning activities to be able to attain the optimum ad efficiency
- Broad exposure to marketing strategies of several consumer product launches and line extensions

William O'Donnell, MBA {LION}’s Specialties:

+ Primary research; both quantitative and qualitative
+ Web-based Survey Tool and Programming, SPSS
+ Multivariate Solutions; Factor Analysis, Discriminant Analysis
+ Online Conjoint Analysis Programming, Simulations, and Analysis
+ Advanced graphical report writing and presentation (MS Powerpoint)
+ Secondary and Syndicated Research; In-depth industry analysis and reporting
+ Competitive Assessment and Competitor Analysis
+ Competitive Intelligence

William O'Donnell, MBA {LION}’s Experience

Consultant

Evolution Marketing Research

(Privately Held; 1-10 employees; Pharmaceuticals industry)

December 2007 — Present (1 year 1 month)

+ Responsible for the initiation, execution and delivery of qualitative and quantitative research projects
+ Developing proposals based on requests from clients and colleagues
+ Articulating methodologies that fit clients' objectives
+ Providing feedback to clients in helping them flesh-out research objectives
+ Coordinating the bid process by working closely with the field department
+ Working closely with global affiliates in recruiting and interviewing respondents
+ Moderating interviews with patients, physicians, nurses, payors or other respondent types
+ Conducting interviews via telephone and in-person (both individual interviews and focus groups)
+Articulating (in writing and verbally) top-line findings throughout and immediately following the interview process
+Writing a comprehensive final report of the study findings that includes strategic recommendations for each research objective
+ Providing novel solutions to best meet clients' need and constraints
Major Gifts Officer

DeSales University

(Educational Institution; 501-1000 employees; Fund-Raising industry)

2007 — 2008 (1 year)

+ Reporting to the Director of Development, the Major Gifts Officer is responsible for ensuring the flow of prospects into the gifting pipeline; identification, cultivation, solicitation and stewardship of a portfolio of individual prospects at a specific gift level.
+ Key responsibilities include visitation and contact with individual prospects and management of a significant portfolio of individual and/or discipline-specific project interests and prospects.
+ Other responsibilities involve patron development and prospect/project management.
Pharmaceutical Market Research Analyst

Biovid

(Privately Held; 11-50 employees; Pharmaceuticals industry)

2006 — 2007 (1 year)

+ Primary responsibilities include conducting qualitative and quantitative pharmaceutical market research.
+ Principal duties include independently conducting qualitative interviews in numerous domestic and international locations, developing final reports of findings, and presenting study findings to clients.
+ Other duties include the proposal writing, generation of moderator guides, as well as the development, fielding, data analysis, and report development of Internet, CATI/CAPI, and mail surveys.

Major Accomplishments:
+ Successfully installed a Web-based survey tool to execute on-line surveys worth nearly $465,000 annually in research revenue
+ Formed a survey tool user group with non-marketing managers and trained on primary research and statistics within the organization
+ Introduced and applied Factor Analysis in Branding Initiatives and Tracking with three market segments concurrently in 2006-2007
Associate Managing Director

Delve

(Public Company; Market Research industry)

January 2004 — October 2006 (2 years 10 months)

+ Responsibilities included preparing written proposals for a Consumer, Business and Medical recruiting including facility rental, managing a 5 room Market Research Facility in the corporate location.
+ New business development (Sales), training facility staff, scheduling facility staff with keeping a profitable budget, improving/maintaining respondent database – arranging database events, managing/recruiting of 5 to 7 projects daily. Using all internal financial data, drove analyses and assessments of business performance. Reported to V.P of Finance

Major Accomplishments:
+ Introduction/Execution of Customer Profile and Satisfaction Study
+ Successfully managed two .25M consumer research studies
Internet Marketing Analyst

Xenospeed Inc.

(Privately Held; 11-50 employees; Automotive industry)

2001 — 2004 (3 years)

Managed two member staff.
+ Jointly with a research supplier, executed primary marketing research; both quantitative and qualitative, from proposal approval through results presentation.
+ Responsible for all research projects and activities of $1.4M in annual marketing budget.
+ Responsible for a vendor/ supplier section.
+ Designed and implemented the research analytical tools within the marketing department.
+ Introduced Competitive Intelligence to the company and maintained the CI system effectively.
+ Minor responsibilities included trade show coordination, event planning and web site development,

Major Accomplishments:
+ Successful reporting of various PC/Peripheral Exhibitions/ Trade Shows
+ Improved in-house data analysis capability using SPSS
+ Advanced Questionnaire Design and Multivariate Solutions training

William O'Donnell, MBA {LION}’s Education

Villanova University

Masters Certification (Black Belt), Six Sigma, 2007 — 2008
Holy Family University

Masters, Business Administration, 2005 — 2007
DeSales University

Bachelor of Science, Marketing, 1998 — 2001