Dan Linton

Current

Marketing Services Manager at Hcareers

Past

Senior Web Analyst (Contract) at Shaw Communications Inc.
Marketing Manager at World Web Technologies Hotel / Hospitality Internet and Software Company
Director of Sales and Marketing at 5 Calgary Downtown Suites Hotel and Spa

Marketing & Communications Manager at Cypher Soft

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Education

Red Deer College

Recommended

6 people have recommended Dan

Connections

56 connections

Industry

Marketing and Advertising

Websites

Dan Linton’s Summary

Traditional Marketing, Internet Marketing, Search Engine Optimization (SEO) and Search Engine Marketing Specialist. Particular expertise in managing pay-per-click (PPC) campaigns in Google AdWords, Web analytics, Website development, and general Internet Marketing. Also extensive experience in traditional media, branding, creative development and strategic planning.

Dan Linton’s Specialties:

Search Engine Optimization (SEO), Search Engine Marketing (SEM), PPC Management, brand development, ad creation, website development, media buys, strategic planning, software marketing, HTML, search engine marketing

Dan Linton’s Experience

Marketing Services Manager

Hcareers

(Privately Held; 51-200 employees; Online Media industry)

May 2008 — Present (3 months)

- Manage marketing activities that directly support sales and revenue growth
- Act as the Client advocate
- Client persona development
- Project Manage & execute marcom projects (online & offline)
- Plan & execute regular communication with sales
- Client market research management
- Campaign management
- Tradeshows/Conferences
- Company win/loss analysis
- Retention and upsell strategy
- Project management of special marketing projects
Senior Web Analyst (Contract)

Shaw Communications Inc.

(Public Company; 10,001 or more employees; sjrb; Consumer Services industry)

August 2007 — April 2008 (9 months)

Senior Web Analyst for Shaw web properties inluding shaw.ca. Responsible for developing and implementing web analytics program, developing and delivering dashboards, scorecards and ongoing reports to key personnel and departments, and improving website usabilty.
Marketing Manager

World Web Technologies Hotel / Hospitality Internet and Software Company

(Privately Held; 51-200 employees; Internet industry)

December 2006 — August 2007 (9 months)

Strategic marketing plan development, search engine optimization, online and traditional advertising, email marketing, pay-per-click campaigns, trade shows, online software demonstrations, website development, search engine marketing, creative development
Director of Sales and Marketing

5 Calgary Downtown Suites Hotel and Spa

(Privately Held; 51-200 employees; Hospitality industry)

October 2005 — December 2006 (1 year 3 months)

Direct responsibility for and development of long term strategic marketing plans and budgets including advertising, Brand development, Internet and E-mail marketing, CRM system, promotional campaigns, sales department training, public relations and more. Lead sales and marketing team to achieve hotel revenue goals utilizing business development models while implementing marketing and pricing strategies. Customer Database management, analysis and marketing. Competition tracking and product benchmarking to maximize impact of marketing messages. Completely website management, trackable email marketing campaigns and online comment card system. SEO strategy which increased web booking revenue by 170%. Developed content and layout for many types of P.O.P. and collateral including displays, brochures, trade show booths, signage, and advertising campaigns in all media. Managed highly successful public transit ad campaign, created award winning food and beverage advertising.
Marketing & Communications Manager

Cypher Soft

(Privately Held; 11-50 employees; Computer Software industry)

January 2003 — October 2005 (2 years 10 months)

• Managed all marketing activities including budgets and long term strategic marketing plans which saw sales increase over 60% in one year.
• Created Web content to attract potential clients, greatly improve online communications and achieve top ranking on search engines. Developed trade show strategies for several high level shows including JavaOne and OOW.
• Created Web based and live training sessions and presentations which greatly increased interest in products as well as freed significant time for sales to pursue live leads rather than prospecting.
• Developed clear, concise training manuals, product brochures, and technical documentation.
• Developed public relations and press contacts as well as created dozens of press releases which resulted in much greater exposure of product, as well as several product and executive awards.
• Developed and managed worldwide distributor sales network. Developed several new distributor agreements in countries around the world.

Dan Linton’s Education

Red Deer College

Business Administration, Marketing, 1990 — 1993

Graduated with Honours

Additional Information

Dan Linton’s Websites:

Dan Linton’s Interests:

Internet technology, search engine optimization, search engine marketing, HTML, travel, hotels, hospitality, software, martial arts, cycling, fitness

Dan Linton’s Groups:

Executive Suite member
Forbes.com Personal Technology Forum member
World Wildlife Fund member
WebAnalysts.Info Web Analytics, E-business Optimization, and Online Marketing Blog Group member
DataShaping member
Calgary Ad Club member