Principle, Citrus Innovation
Greater Minneapolis-St. Paul Area
- Current
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- Intern at Hello Viking
- Principle at Citrus Innovation
- Past
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- Experience Strategy Intern at Popular Front
- Designer / Business Intern to CEO at Foss Swim School
- Creative at Apple, Inc.
- Education
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- Minneapolis College of Art and Design
- Bethel College
- Bethel College
- Recommended
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7 people have recommended Joseph - Connections
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98
connections
- Industry
- Design
- Websites
Joseph Rueter’s Summary
Joseph Rueter was raised in a carpenter’s home where, even as a child, he developed a fascination for discovery and a deep appreciation for the creation process. He has a great attitude towards all things innovative – for the process of innovation as well as the innovative product.
His credentialed studies include such vast areas as: Theology, Philosophy and Graphic Design. Beyond his education, Joseph has had a diverse set of experiences in high leverage roles, such as: a successful entrepreneur, a project manager, an executive intern, a swim coach, a software instructor, and an information architect.
His education and experience set has equipped Joseph with a well rounded and holistic approach to every opportunity he encounters.
As a Strategist, Joseph has focused on the intersection of business
Joseph Rueter’s Specialties:
Philosophy, Design, Context, Problem Solving, Marketing, Graphic Design, Print, Theology, Construction, Business Strategy, Video, Motion Graphics, Negotiation and Crazy Window Washing Skills.
Joseph Rueter’s Experience
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Intern
Hello Viking
(Marketing and Advertising industry)
August 2008 — Present (3 months)
My role is to develop insights by way of analyzing and rationalizing information regarding the interests and priorities of our clients and of our client’s customers. These insights are often customer focused, help define brand, business opportunity, and customer requirements.
Through and intimate understanding of our clients, their competitors and their industry climate I work with our team and our clients to develop solutions that capitalize on specific opportunities. -
Principle
Citrus Innovation
(Privately Held; 11-50 employees; Marketing and Advertising industry)
2006 — Present (2 years)
I engage in research for the purpose of innovation for clients interested in isolating and capitalizing on company specific opportunities. I isolate underlying patterns of thinking, behavior and values by interacting, researching, observing and teaming with executives, employees and clients to find new and better ways to create user centered value and therefore bottom line results. I specialize in integrative thinking and am most interested in the mortar between the two bricks of business and design.
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Experience Strategy Intern
Popular Front
(Privately Held; 11-50 employees; Online Media industry)
June 2008 — August 2008 (3 months)
I analyzed and defined client business objectives and contributed to the strategic problem solving processes to meet those objectives through the development of content strategy, research, strategic plans, site architecture, navigation systems and site functionality. I created and/or contribute to strategy briefs, audience profiles, content analysis, content strategies, and information architecture documentation (structure charts, flow charts, and wire frames).
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Designer / Business Intern to CEO
Foss Swim School
(Privately Held; 1001-5000 employees; Electrical/Electronic Manufacturing industry)
1998 — 2007 (9 years)
As designer I developed Foss’ email campaign with great results and supported their in-house
design initiatives that include print and web design. My daily duties were also focused on
supporting the work of the CEO. Further, I researched, managed, designed and executed a
complete redesign and deployment of a new instructor training program. On many occasions I had
great opportunities to work actively with a diverse group of internal and external teams including
lawyers of many kinds, swim instructors, managers, CEO’s, venture capitalists, and bankers. -
Creative
Apple, Inc.
(Public Company; 10,001 or more employees; AAPL; Computer Hardware industry)
2005 — 2006 (1 year)
I supported and actualized Apple’s vision of educating and enabling end users to create their own
digital media through group presentations and one-on-one personal training. Simply, I taught
people how to use software to do anything they wanted with their computers. Further, I lead
customers through their buy cycles, ushering them from initiation to decision.
Joseph Rueter’s Education
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Minneapolis College of Art and Design
Certificate, Graphic Design, 2007 — 2008
Learned the visual tools for communicating ideas.
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Bethel College
MA, Philosophical Theology, 2002 — 2007
Learned the tools of analytics and critique.
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Bethel College
BA, Biblical Studies / Theology, 1998 — 2002
Learned the tools of contextual research.
Additional Information
Joseph Rueter’s Websites:
Joseph Rueter’s Interests:
My Wife, Travel, Opportunity, User Research, Design, Building, Snowboarding, Kiteboarding, Kayaking, Running, Strategy, and Learning.
Joseph Rueter’s Groups:
AIGA, MIMA
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Bethel University Alumni -
Minnesota Interactive Marketing Association (MIMA) -
Apple - Current and Former Employees -
AIGA | The Professional Association for Design
Joseph Rueter’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
