Colin Hatch

Current

Research Manager at Crestwood Associates

Past

Senior Research Analyst at Hebert Research
Project Director at Informa Research Services

Education

Central Washington University

Connections

55 connections

Industry

Market Research

Websites

Colin Hatch, Marketing

Colin Hatch’s Summary

As a marketing professional with nearly a decade of experience delivering actionable insights based on qualitative and quantitative research, I create data-driven marketing strategies that help companies:

1. Grow or protect market share by enhancing and promoting product or brand attributes that align with the wants and needs of potential customers.

2. Drive long-term value by maximizing product or service profitability and lifecycles.

3. Engage with current and potential customers by reinforcing core propositions, messaging, advertising and positioning statements.

4. Cultivate the unique factors that contribute to customer satisfaction and retention.

5. Pre-empt competitors by improving brand, product, and service perceptions to create differentiation, bolster strengths and minimize weaknesses.

I have extensive experience with all phases of marketing research project management and strategy development; customer satisfaction assessment, metric tracking, image / brand optimization, competitive intelligence, volumetric / economic forecasting, price elasticity, positioning / messaging analysis, and segmentation. Experience and interest in several statistical techniques including regression, discriminant, factor and cluster analysis.

Colin Hatch’s Specialties:

Proficient in analyzing and leveraging proven Marketing ROI metrics such as prospect lifetime value, net promoter, retention costs, cannibalization rates, penetration share, retention spending, category development indices, market unit sales, reaction elasticity, repeat volume, category performance ratios and product volume.

Colin Hatch’s Experience

Research Manager

Crestwood Associates

(Privately Held; 11-50 employees; Market Research industry)

May 2006 — Present (2 years 8 months)
Senior Research Analyst

Hebert Research

(Privately Held; 11-50 employees; Market Research industry)

2005 — 2006 (1 year)
Project Director

Informa Research Services

(Public Company; 201-500 employees; Market Research industry)

2003 — 2005 (2 years)