Owner, Elmore Consulting and Market Research Consultant
Columbia, Missouri Area
Owner, Elmore Consulting and Market Research Consultant
Columbia, Missouri Area
QUALITATIVE RESEARCH
Experience in conducting traditional focus groups, mini-groups and one-on-one interviews
Experience in all phases of the qualitative research process including development of effective screeners and discussion guides, pre-briefing and debriefing of clients and back room observers.
Project experience includes a wide range of study topics including new product development, product improvement, new packaging development, packaging improvement, understanding consumer language for questionnaire development and clarifying quantitative research results.
QUANTITATIVE
Implemented and managed central location and in-home studies including contacting field agencies and obtaining competitive bids, scheduling field tests, training field personnel and product preparation procedures unique to each study, and coordinating product delivery and coding of samples.
Consumer survey experience includes determination of the experimental design, questionnaire and screener development, data collection, data analysis and final reporting of results.
Experience working intimately with statistical support to analyze, interpret and report findings.
* Consumer and sensory research experience with food, household and personal care products.
* Proficient in both qualitative and quantitative consumer research methods.
* Experienced in integrating of result from both trained sensory and consumer panels to guide product development.
* Able to interpret and communicate complex statistical findings into concise and understandable reports and oral presentations.
(Partnership; Market Research industry)
2001 — Present (7 years)
(Market Research industry)
2004 — 2007 (3 years)
(Public Company; Food & Beverages industry)
2000 — 2001 (1 year)
(Privately Held; Consumer Goods industry)
1996 — 2000 (4 years)
(Public Company; Food & Beverages industry)
1991 — 1993 (2 years)
PhD, Food Science - Sensory Analysis, 1994 — 1996
M.S., Food Science, 1989 — 1991
B.S., Food Science - Science Option, 1985 — 1989
INSTITUTE OF FOOD TECHNOLOGISTS
Sensory Division, Nominations Chair
St. Louis Section, Website Editor & Audit Chair
Product Development Division
SENSOMETRIC SOCIETY, ASTM
ConAgra, Stock Option for Outstanding Contributors (2000)
S.C. Johnson, Technical Merit Award (1999)
S.C. Johnson, Officer’s Award (1999)
S.C. Johnson, Officer’s Award (1998)
Outstanding Young Woman of America (1997)
First Place in Sensory Pangborn Graduate Paper Competition (1996)
UMC, Second Place - Graduate Professional Council Creative Forum (1996)
UMC, Graduate Profession Council Outstanding Representative (1995)