
Marketing Communication Coordinator at Apple Latin America, Miami, FL
Paris Area, France

Marketing Communication Coordinator at Apple Latin America, Miami, FL
Paris Area, France
International Marketing, Merchandising, Project Managing, International Management, Launches, Opening, Installations, Product Launch Strategy, Adaptation, Localization, Production...
(Public Company; 10,001 or more employees; Computer Hardware industry)
March 2008 — Present (8 months)
MIAMI, FL
(Public Company; 10,001 or more employees; ; Marketing and Advertising industry)
May 2007 — February 2008 (10 months)
PARIS / LONDON
• Ensure product collateral material & merchandising programmes support both corporate strategy and European business objectives by running the product launch strategy (incl. adaptation, localization, production and shipment of the collateral material to the channel)
• Briefing, follow up and management of external localization, artwork designer, production & shipment agencies (4 UK based agencies) in a highly pressurized environment.
• Implementing worldwide store-in-store program in 100 retailers across Europe
• Key relationships with: US Marcom team, country Marcom managers, European Product Marketing team, European Market Development teams, European and US Legal teams plus other external vendors.
(Privately Held; 51-200 employees; Sports industry)
November 2005 — April 2007 (1 year 6 months)
LILLE / MONACO
• Responsible for identifying & exploiting opportunities to build the Red Bull brand image
• Sold the products & organize different kinds of events
• Organized the Red Bull Paper Wings in Lille, a worldwide paper plane contest
(Privately Held; 51-200 employees; Marketing and Advertising industry)
April 2006 — September 2006 (6 months)
MONTREAL, CANADA
• Created marketing & promotional material, brochures, prices and presentation materials
• Managed & implemented direct marketing programs (seasonal promotions, campaigns, newsletters)
• Provided Customer Service and Follow-up & ccoordinated special events and trade Shows
(Privately Held; 51-200 employees; Wine and Spirits industry)
September 2005 — April 2006 (8 months)
LILLE / BRUSSELS
• Coordinated the launch of Puschkin vodkas on the French market & the prospection of new customers
(Privately Held; 11-50 employees; Wine and Spirits industry)
January 2005 — April 2005 (4 months)
BEIJING / YANTAI / QINGDAO, CHINA
• Represented and promoted Miclo spirits, B&R Wine & Sommer Orange Bitter within Chinese market
• Created & implemented strategic commercial management following products launch on Chinese market
(Government Agency; 11-50 employees; International Trade and Development industry)
May 2004 — July 2004 (3 months)
BEIJING, CHINA
• Helped French companies to develop their activities abroad & to enter the Chinese market
• Developed partnerships between French & Chinese Universities & organized an “Alsatian week” in Beijing
(Privately Held; 5001-10,000 employees; SFR; Telecommunications industry)
April 2004 — April 2004 (1 month)
PARIS
• Participated in direct marketing campaigns for promotions
(Public Company; 10,001 or more employees; WWY; Consumer Goods industry)
February 2004 — February 2004 (1 month)
BIESHEIM
• Assisted customers, created export procedures, studied the customs & SAP
(Privately Held; 1-10 employees; Sports industry)
July 2002 — August 2002 (2 months)
DETROIT, MI, USA
• Assisted clients & delivery man
Master, International Master in Management, 2005 — 2009 (expected)
Lille - Paris Graduate School of Management – ESC LILLE – 100% courses in English
Master degree program in international management and business studies
Bachelor, International Trade, 2003 — 2005
A Level, Economics, 1999 — 2004
Travels Sports (10 years tennis competition, rugby, basket-ball, golf, snowboard), Music (sound designer, dj)
ESC Sports Association, ESC Golf Trophy, Wine Tasting Association, Investment Club Transac’Invest
•First Certificate of Cambridge
•TOEFL (Score 580/670)
•ZDfB (Business German Certificate)
•ECDL (European Computer Driving Licence) awarded