Mike Butler

Current

• Chief Marketing Officer at HomeAway.com

Past

• Marketing Consultant at Brand Power
• Chief Marketing Officer at T-Mobile USA
• VP Brand Marketing at Capital One

• VP Marketing at Kellogg Company

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Education

• University of Greenwich

Connections

194 connections

Industry

Consumer Goods

Mike Butler’s Summary

Business leader, Growth Driver, and Marketing Innovator.

Over 20 year career, held a wide range of senior marketing and general management roles in the US and Europe, in packaged goods, financial services, technology and retail.

Mike Butler’s Specialties:

Creating and building differentiated brands, developing and launching successful new products and services, driving breakthrough marketing communications, improving customer retention and marketing ROI

Mike Butler’s Experience

• Chief Marketing Officer

  HomeAway.com

  (Privately Held; 51-200 employees; Internet industry)

  January 2008 — Present (10 months)

  Chief Marketing Officer for HomeAway, Inc. Responsible for global business. Currently in the US and Europe, includes market leading vacation rental web brands: HomeAway.com, VRBO, Vacation Rentals (US); Holiday Rentals and Owners Direct Holiday Rentals (UK); FeWo Direkt (Germany); Abritel (France).

• Marketing Consultant

  Brand Power

  (Partnership; 1-10 employees; Consumer Goods industry)

  April 2007 — December 2007 (9 months)

  Brand and marketing consultant across a wide range of industries.

• Chief Marketing Officer

  T-Mobile USA

  (Public Company; 10,001 or more employees; DT; Telecommunications industry)

  January 2004 — March 2007 (3 years 3 months)

  Chief Marketing Officer
  
  Developed and implemented all marketing strategies for $15 billion US Wireless business, leading team of 170 marketing professionals. Responsible for $550 million advertising and sponsorship budget, along with corporate communications, customer retention and CRM, pricing for rate plans and handsets and product roadmap. Doubled revenues and grew customer base from 13 million to 25 million in 3 years.

• VP Brand Marketing

  Capital One

  (Public Company; 10,001 or more employees; COF; Banking industry)

  June 1999 — December 2003 (4 years 7 months)

  Developed Capital One’s brand strategy and created and launched Capital One’s award winning “What’s in Your Wallet” campaign, generating a 215% ROI. Drove development of "No Hassle" financial services across lending and banking businesses. Led team of 40 marketing professionals, managing annual advertising investment of $120 million.

• VP Marketing

  Kellogg Company

  (Public Company; 10,001 or more employees; K; Food & Beverages industry)

  September 1988 — December 1998 (10 years 4 months)

  Responsibile for portfolio of 27 cereal brands, delivering $2.5 billion in revenue with marketing budget of $850 million including TV advertising investment of $250 million. Led a team of 50 marketing professionals.

Mike Butler’s Education

• University of Greenwich

  1980 — 1984

Mike Butler’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch