Javier Celaya

Current

• General Manager at Grupo Dosdoce de Comunicación Cultural (Sole Proprietorship)

Past

• Sales & Marketing Spain and Portugal at Commerce One
• Managing Director, Business Development Southern Europe at Burson-Marsteller

Education

• Columbia University - School of International and Public Affairs
• Boston College

Recommended

3 people have recommended Javier

Connections

186 connections

Industry

Public Relations and Communications

Websites

• My Company
• My Blog
• My social network

Javier Celaya’s Summary

I hae over 20 years experience in marketing and communication counselling.

I have extensive experience in the application of new technologies in communication and marketing strategies. I am the founder of the cultural portal Dosdoce.com and author of the blog Comunicación Cultural. Hold a Master’s Degree in International Relations from Columbia University in New York and BS degree from Boston College.

Author of several books: "Corporate strategies in the web 2.0" (Planeta, 2008); "Business Communicaction 2.0" (BPMO Ediciones, 2007) and “Blogs in corporate communications” (BPMO Ediciones, 2006) and recently published the study entitled "City Marketing and visibility in the social web" (BPMO Ediciones, 2008); "Web 2.0 trends in the publishing sector" (Dosdoce.com 2007) and “The role of communication in book promotion” (Dosdoce.com, 2005). On October 2006 he published the study entitled “The use of Web 2.0 technologies on cultural entities” and, as part of the Kosmopolis Literature Festival, presented the study entitled “The challenges faced by independent publishers” (Dosdoce.com, 2006).

Javier Celaya’s Specialties:

web marketing, PR, communications counselling, training

Javier Celaya’s Experience

• General Manager

  Grupo Dosdoce de Comunicación Cultural (Sole Proprietorship)

  (Sole Proprietorship; 1-10 employees; Education Management industry)

  January 2004 — Present (4 years 9 months)

  Over the last fifteen years, Javier Celaya has collaborated on training and communication projects for institutions such as the Germán Sánchez Ruipérez Foundation, Cataluña Publishers’ Guild, Universidad de Alcalá de Henares, Teacher Training and Educational Innovation Centre of Segovia, Department of the Environment of the Government of Andalucía, Grupo SM, Elipsis Ediciones, Barcelona Digital Foundation, First Symposium on Reading Universities, Conference on Multiple Intelligence, Telefónica, Obra Social y Cultural de Ibercaja, Salamanca Teacher Training Centre, Coso Foundation, Obra Social de Caja de Ávila, Microsoft, Grupo BPMO, First School Libraries Conference, Training and Resources Centre of the Xunta de Galicia, etc.

• Sales & Marketing Spain and Portugal

  Commerce One

  (Public Company; 1001-5000 employees; CMRC; Computer Software industry)

  November 2000 — November 2003 (3 years 1 month)

  Responsible for creating and implementing the Annual Marketing Business Plan.
  
  Personally execute the strategy and grow the business by taking a hands-on approach to achieve goals and objectives
  
  Oversee and implement comprehensive marketing strategies to include the advertising, public relations, and marketing functions.
  
  In charge of creating lead generation activities and active participation in pre-sales presentations and demos to prospects.
  
  Drafting of corporate presentations and pre-sale proposals to major accounts and prospects.
  
  My responsibilities also include creating short-term action plans and strategies to correctly position and highlight the company’s products against the competition
  
  Oversee and manage media and public relations by coordinating press activities, conducting interviews, disseminating information and acting as company’s spokesperson.

• Managing Director, Business Development Southern Europe

  Burson-Marsteller

  (Public Company; 1001-5000 employees; WPP; Public Relations and Communications industry)

  January 1992 — October 2000 (8 years 10 months)

  Responsible for the daily management of 17 accounts with an estimated annual value of circa USD$ 5 million
  
  A team of 22 professionals directly reported to me in Spain and Portugal.
  
  Provided lead advice and assisting clients in the design and implementation of their marketing, communication and corporate positioning strategies.
  
  Prepared business plans, budgets and accounting functions; monitor monthly expenses/income and conducted analysis to identify areas in which reductions could be made to ensure year-end balanced budgets.
  
  Responsible for the monitoring and development of new products and business segments: New media, liberalization of the telecommunications sector, new information technologies, privatisation of state companies, investor relations and other financial communications issues.
  
  On-going consultancy firms and opinion leaders relationship building, pre-selling and negotiation

Javier Celaya’s Education

• Columbia University - School of International and Public Affairs

  1989 — 1991

• Boston College

  1981 — 1985

Additional Information

Javier Celaya’s Websites:

• My Company
• My Blog
• My social network

Javier Celaya’s Interests:

Education management, publishing trends, new technology

Javier Celaya’s Groups:

SICARM, LIBER, EBE, OJO BUSCADOR, Internet Global Congres, Educared, InternetNG, Columbia Club of Spain, Dosdoce, CALSI, Beers & Bloogs Barcelona ICG, ESADE, EBE, Gremi de Editores Catalunya, Proyecto Lunar, Universidad Complutense, IPECC, Bakio, 11870, FNAC, FON, OME

•    inusual
•    Marketing Executives Group
•    EMEA Executive Search
•    Columbia Club of Spain
•    Online Marketing España (OME) Madrid
•    Marketing Communication
•    Brand 3.0
•    Network of PR Professionals
•    Burson-Marsteller Group
•    Marketing en Redes Sociales
•    Commerce One Alumni

Javier Celaya’s Honors:

Merit Certicate: “Student Leadership” 1985
Awarded by the Dean´s Office of Boston College.
Value Added Award 1995 Y&R Group – Campaign “TV without Frontiers” (Toy Manufacturers of Europe)
Value Added Award 1996 Y&R Group – Campaign “Software Piracy” (Business Software Alliance).

Javier Celaya’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch