Director, New Media at Cisco
San Francisco Bay Area
Director, New Media at Cisco
San Francisco Bay Area
I am the Director of New Media in Cisco's Corporate Communications Department. I oversee our New Media group, which includes our online communications such as the news@cisco site (http://newsroom.cisco.com) and other communications websites such as Analyst Relations and Investor Relations web properties. My group is also charged with leading our new media programs such as corporate blogs (http://blogs.cisco.com), podcasts (available on news@cisco website and iTunes), video, virtual worlds communications and whatever else new pops up.
I have worked at Cisco for 10 years and previously worked for startup, PointCast leading public and analyst relations. Prior to that, I worked for PR agencies specializing in high tech PR.
Communications, Social Media
(Public Company; 10,001 or more employees; CSCO; Public Relations and Communications industry)
1998 — Present (10 years)
Cisco, (NASDAQ: CSCO), is the worldwide leader in networking that transforms how people connect, communicate and collaborate.
I work in corporate communications and lead the New Media Communications group, which is responsible for driving new media initiatives and communicating Cisco's strategy and vision via the Internet. New media initiatives include corporate blogging, podcasting, video and activity in virtual worlds such as Second Life. My team is also responsible for online communications via three websites: Cisco's online press room, news@cisco, the investor relations and analyst relations websites.
(Privately Held; 51-200 employees; Internet industry)
January 1996 — October 1998 (2 years 10 months)
Prior to joining Cisco in 1998, I worked for a start-up, PointCast, which pioneered push technology for delivering news broadcasts directly to users’ desktops. I helped launch the company in 1995 and managed its external reputation via media and analyst relations activity.
(Privately Held; 51-200 employees; Public Relations and Communications industry)
October 1994 — January 1996 (1 year 4 months)
I managed public relations activity for this PR agency.
(Privately Held; 51-200 employees; Public Relations and Communications industry)
January 1993 — October 1994 (1 year 10 months)
I managed public relations campaigns and communications for this PR agency.
1988 — 1992