Jair Paulo Tavares Silva

Current

• Planning Director at Polvora! Comunicação
• Planning Director at GRUPO RMA

Past

• Owner at Brand Strategy
• General Manager at Banco Real ABN Amro Bank

Education

• Trevisan
• Fundação Getúlio Vargas
• Universidade Paulista

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Recommended

9 people have recommended Jair Paulo

Connections

165 connections

Industry

Marketing and Advertising

Websites

• My Blog

Jair Paulo Tavares Silva’s Summary

- Positioning and marketing strategy;

- Marketing Plan;

- Marketing Budget (elaboration and control);

- Social Media and Communication strategies;

- Branding;

- Tranning and coaching teams.

Jair Paulo Tavares Silva’s Specialties:

Banking, Communication, IT and Services in general.

Jair Paulo Tavares Silva’s Experience

• Planning Director

  Polvora! Comunicação

  (Marketing and Advertising industry)

  May 2008 — Present (8 months)

• Planning Director

  GRUPO RMA

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  April 2005 — Present (3 years 9 months)

  I’m responsible for planning marketing and communication strategies, which comprehends projects development and management. Each project includes the definition of the company’s positioning and the right content for the communication channels - mainly Social Media and web 2.0 features -, besides the theme creation to support all campaigns designed.

• Owner

  Brand Strategy

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  January 2004 — March 2005 (1 year 3 months)

  I created Brand Strategy to apply branding in middle companies. I ´ve learned a lot with this enterprise which had completed my expertise. I developed JOBs for Quartzolit Weber, Método Engenharia, Axsis and others.

• General Manager

  Banco Real ABN Amro Bank

  (Privately Held; 10,001 or more employees; Banking industry)

  January 1992 — November 2000 (8 years 11 months)

  General Manager responsable for reaching the company's business units goals.

Jair Paulo Tavares Silva’s Education

• Trevisan

  MBA, Gestão, 2004 — 2005

• Fundação Getúlio Vargas

  specialization, Financial, 2000 — 2001

• Universidade Paulista

  1991 — 1994

Additional Information

Jair Paulo Tavares Silva’s Websites:

• My Blog

Jair Paulo Tavares Silva’s Interests:

marketing social media web 2.0 music sports

Jair Paulo Tavares Silva’s Groups:

•    Social Media Mafia
•    Polvora! Comunicação

Jair Paulo Tavares Silva’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch