PPC Manager at Portent Interactive
Greater Seattle Area
- Current
-
- PPC Manager at Portent Interactive
- Past
-
- HR/Facilities/Attorney Recruiter Coordinator at Graham & Dunn, P.C.
- Project Assistant/File Clerk at Schwabe, Williamson & Wyatt
- Education
-
- University of Washington
- Recommended
-
1 person has recommended Elizabeth - Connections
-
36
connections
- Industry
- Internet
- Websites
Elizabeth Marsten’s Summary
Grew major client's negative ROI to an average 5:1 return on spend across 4 sites in less than a year on Google, Yahoo, MSN and Ask. Additional search engines tested as well, positive (2:1) results for Amazon and ABC.
Currently working on pay-per-click section of All In One Internet Marketing Reference for Dummies through Wiley Publishing with Ian Lurie, Marty Dickenson and John Arnold, search optimization, marketing and social media professionals. Estimated publishing date March 2009.
Recently promoted from Guru to Manager of PPC Team at Portent (July 2008). Oversees day to day operations of PPC management, employees and overall consistency of the program.
Elizabeth Marsten’s Experience
-
PPC Manager
Portent Interactive
(Privately Held; 11-50 employees; Marketing and Advertising industry)
June 2006 — Present (2 years 4 months)
Manage budgets and performance of multiple client accounts and multiple campaigns for each client across several different search engines. Averages a 4:1 ROI for each client. Assist in researching alternative outlets for same clients to expand their reach in social networking and other paid search. Lead PPC Team in structure, accountability and education. Started as Specialist (2006) with no previous experience in PPC, grew to Guru status (2007) and recently promoted from Guru to Manager (July 2008). Regular contributor to company blog for pay per click optimization.
Additionally now working in affiliate marketing, building sites, optimizing traffic, media buys and responsible for content additions. -
HR/Facilities/Attorney Recruiter Coordinator
Graham & Dunn, P.C.
(Partnership; 51-200 employees; Law Practice industry)
July 2005 — May 2006 (11 months)
Responsible for supporting the HR/Facilities Manager and Chief Operating Officer. Scheduled and coordinated processes for employee hires/terminations, solved health care coverage issues, built and maintained internal company website. Scheduled team and firm meetings, food orders for all meetings and several firm events, handle sensitive documents regarding salaries, discipline, partnerships and board of directors decisions. Worked with Lead Attorney Recruiter to process incoming candidates from both experienced and clerk status, including screening candidates, coordinating interviews, handling travel arrangements and rejection notices.
-
Project Assistant/File Clerk
Schwabe, Williamson & Wyatt
(Privately Held; 501-1000 employees; Law Practice industry)
January 2003 — June 2005 (2 years 6 months)
Started as temp receptionist, joined as receptionist, promoted to file clerk. Responsible for filing all legal documents in office (pleadings, discovery, appeals, motions and exhibits). Occasional visits to courthouse (state and federal) to file documents. Maintained large filing system for case that spanned 7 counties in WA with 50 plaintiffs. Promoted to project assistant with billable hours goals, worked on more complex filing, discovery, preparation and redacting documents and general attorney assistance.
Elizabeth Marsten’s Education
-
University of Washington
BA, English Literature, 1997 — 2001
President, Kendo Club at UW 1999-2001. Team Captain.
2001 Women's Team USA Member, 11th World Kendo Championships- Activities and Societies:
- Minor in Society & Justice.
Additional Information
Elizabeth Marsten’s Websites:
Elizabeth Marsten’s Interests:
Kendo, crafts, skiing, hamsters sneezing
Elizabeth Marsten’s Groups:
Pacific NW Kendo Federation: Former Vice-President, Board Member. Current Team Captain. University of Washington Kendo Club (Advisor). Women's Team USA 2000 & 2003.
-
Kendo Business Professionals
Elizabeth Marsten’s Honors:
Google AdWords Qualified Individual
Yahoo Search Ambassador
Elizabeth Marsten’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
