Brian Carter - SEO/PPC/Social Media

Current

Director of Search Engine Marketing at Fuel Interactive
Founder, Editor, Writer at The Pulse of Oriental Medicine

Past

E-Commerce Manager at Adventure 16
Search Engine Marketer at AdwordsMan.com
Stand-up Comedian at 805 North Stand-up Comedy Troupe, San Diego

Acupuncturist at San Diego Acupuncture
Search/E-Commerce Consultant at Primo Products Int'l
Professor at Pacific College of Oriental Medicine
Professor at PCOM
Founder at Healthprints

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Education

Pacific College of Oriental Medicine
Miami University

Recommended

4 people have recommended Brian

Connections

204 connections

Industry

Internet

Websites

Brian Carter - SEO/PPC/Social Media’s Summary

Brian is a competitive optimizer who helps businesses understand how to get more results faster.

Brian Carter is Director of Search Engine Marketing (PPC), SEO, and Social Media at Fuel Interactive, an interactive marketing agency in Myrtle Beach, South Carolina. He is responsible for the SEO, PPC, Social Media Management, and Online Reputation Management programs at Fuel and its partner traditional agency Brandon Advertising & PR.

Brian previously was an E-Commerce Manager, a freelance PPC and SEO consultant, CEO of an online magazine, and a co-founder of Healthprints.com.

AdWords Qualified Individual Brian Carter is an AdWords Qualified Individual, SEOmoz pro member, SEM 2.0 Group contributor, and all-around good guy that your mom, dad and grandma would like.

Brian is an accomplished speaker who informs, motivates, and entertains businesses, associations, and groups on topics including marketing, management, the internet, search, and social media. His blogging, speaking, and media interviews have positioned him as a leader in the search industry, and definitely one of the funniest.

Brian Carter - SEO/PPC/Social Media’s Specialties:

Internet Marketing: AdWords Qualified, PPC, SEO, Omniture, Google Analytics, Urchin, Nexternal e-commerce, email marketing, press release writing, comparison shopping engines, Google Base, ConstantContact, PHP and JavaScript modification, HTML, CSS, Dreamweaver, PhotoShop, MySpace, YouTube, viral video, funny videos, social marketing, blogging, twitter.

Brian Carter - SEO/PPC/Social Media’s Experience

Director of Search Engine Marketing

Fuel Interactive

(Privately Held; 11-50 employees; Marketing and Advertising industry)

October 2007 — Present (1 year 1 month)

Director of Search Engine Marketing (SEM): PPC and SEO for Interactive Marketing Agency located in Myrtle Beach, South Carolina. Clients in online retail, tourism, realty, mortgage, medical, golf, and more.

Developing and growing new SEM department: hiring and training, billing/administration, pitching new clients, and client service.
Founder, Editor, Writer

The Pulse of Oriental Medicine

(Health, Wellness and Fitness industry)

March 1999 — Present (9 years 8 months)

[San Diego] Consumer information about acupuncture, herbal medicine, and Asian/Oriental Medicine, written for general audience. Hundreds of free articles from about a dozen writers.

Created site, wrote content, edited and managed writers, did all SEO and publicity.
E-Commerce Manager

Adventure 16

(Retail industry)

July 2006 — October 2007 (1 year 4 months)

[San Diego] Spearheaded creation of 1,700 product online store; trained and managed one employee; managed internet advertising including SEO, PPC (AdWords), email, MySpace, forums; expanded website functionality to include blogs, events calendar, and RSS; increased traffic 50% from 1,000 to 1,500 visitors per day.
Search Engine Marketer

AdwordsMan.com

(Internet industry)

April 2004 — October 2007 (3 years 7 months)

[San Diego] Pay Per Click consulting, SEO, Email Marketing, Brand strategy, Viral marketing
Stand-up Comedian

805 North Stand-up Comedy Troupe, San Diego

(Entertainment industry)

March 2007 — October 2007 (8 months)

Organization devoted to developing comedians and entertaining the public.
Acupuncturist

San Diego Acupuncture

(Privately Held; 1-10 employees; Health, Wellness and Fitness industry)

January 2003 — October 2007 (4 years 10 months)
Search/E-Commerce Consultant

Primo Products Int'l

(Internet industry)

2005 — 2006 (1 year)

[San Diego] Cut my PPC teeth on two health websites owned by this company: FeelGoodStore.com and BetterBraces.com.

Increased search marketing revenue by 66%. Increased conversion rate (sales per visitor) of site by 237%. Website and checkout recommendations led to a decrease in shopping cart abandonment rates from near 50% to near 30%, adding top line revenue in the low 5 digits.
Professor

Pacific College of Oriental Medicine

(Privately Held; 51-200 employees; Hospital & Health Care industry)

2003 — 2005 (2 years)

I taught Medical Terminology and Medical Report Writing. I kept the MRW students awake, just barely, but had the MT students rolling in the aisles.
Professor

PCOM

(Internet industry)

2002 — 2005 (3 years)
Founder

Healthprints

(Internet industry)

1999 — 2000 (1 year)

I cut my entrepreneurial teeth on this aspiring dot com during the original boom. Our plan was to make powerful customized Chinese herbal formulas available to more people than ever before (by using web programming to widen the bottleneck caused by the complicated traditional diagnosis and formulation process). We didn't secure complete funding before the big dot-com bust, but considering what happened to some companies that did, I count us fortunate.

Brian Carter - SEO/PPC/Social Media’s Education

Pacific College of Oriental Medicine

1998 — 2002
Miami University

B.Ph., Interdisciplinary Studies, Culture, Internet, 1991 — 1995

Additional Information

Brian Carter - SEO/PPC/Social Media’s Websites:

Brian Carter - SEO/PPC/Social Media’s Interests:

Anything internet, rock climbing- especially bouldering, running, guitar, comedy, music- also a big time NBA fan.

Brian Carter - SEO/PPC/Social Media’s Groups:

Toastmasters of La Jolla, CTM & Past President, Acupuncturists, Dice Discussions, Qualified AdWords Professionals, SEM Geek Blog, Search Marketing Industry