John Capano

Current

VP, Digital Strategy at RiechesBaird

Past

Partner at Mead, Coen & Pure LLC
Agent at Innovative Artists Agency
Agent at William Morris Agency

Vice President, Office of the Chairman at Mabon Securities Corp.

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Education

Columbia University - Columbia Business School
Drew University

Recommended

15 people have recommended John

Connections

120 connections

Industry

Internet

Websites

John Capano’s Summary

Equal parts Business Strategist, Digital Media Expert and New Business Rainmaker. Seasoned executive with extensive entrepreneurial and large organization experience. Intuitively strategic thinker with excellent marketing, financial and operational experience. Team player with solid sales, business development and client services background. Experienced manager with successful track-record of value creation and resource management. Creative thought leader with leading edge sensibility and bottom-line focus

John Capano’s Specialties:

Online and digital strategy including web development, media placement, internet marketing, content development, Web 2.0, Enterprise 2.0 and social networking. Genearl branding and marketing strategy including brand development, marketing strategy, entertainment marketing, B2B2C marketing, and channel strategy.

John Capano’s Experience

VP, Digital Strategy

RiechesBaird

(Privately Held; 11-50 employees; Marketing and Advertising industry)

March 2006 — Present (2 years 10 months)

Agency lead for digital and interactive media, new business and client strategy at this brand strategy firm. Provide strategic direction and expertise across all interactive media for agency and clients. Lead multi-team interactive group to 200% increase in revenue and 50% reduction in costs. Lead senior team in generating over $4.0 million in new business acquisition in 2 year period. Directly oversee 8 to 10 active client accounts. Clients include AA Cargo, Samsung, Sharp Electronics, Toyota, Motorola, M.S. International, Epicor, Pentel, Ideon, Permlight, and Genea Energy. Member of leadership and product development committees for agency. Frequent industry speaker and published writer.
Partner

Mead, Coen & Pure LLC

(Marketing and Advertising industry)

July 2001 — March 2006 (4 years 9 months)

Developed and executed cross-media marketing and entertainment initiatives for corporate clients including Intel, Volvo, General Motors, Coca-Cola, Proctor & Gamble, Coty Beauty and UCLA. Advised clients and agency partners in the areas of sponsored programming and content creation, product placement and integration, celebrity endorsement and music licensing, lifestyle marketing and event management, licensing and merchandising, corporate sponsorship, and related public relations. Planned, developed and executed branding, marketing, advertising, media and PR initiatives. Initiated and negotiated strategic alliances, joint ventures, licensing agreements and co-marketing ventures with major media, entertainment and technology companies including ABC/Disney, Viacom/CBS, NBC, AOL/Time Warner, Sony, Microsoft, Intel, ACNielsen, Tribune Media Services, Discovery Networks, A&E, Scripps, Amazon.com, etc. Responsible for day-to-day operations, new business development, and client services.
Agent

Innovative Artists Agency

(Privately Held; 51-200 employees; Entertainment industry)

January 2000 — July 2001 (1 year 7 months)

Head of Television Literary and New Media Departments. Advised individuals and corporations regarding business development, strategic planning and value creation in the entertainment and media industries. Secured employment and negotiated contracts for writers and directors in television and film. Provided studio and network coverage. Packaged and sold television and new media projects to studios and networks. Assisted clients in development of ideas and scripts for sale to television, film and new media marketplaces. Initiated and closed deals with major networks and studios including ABC, NBC, CBS, Fox, WB, UPN, HBO, Showtime, Sony, Universal, Paramount, USA Networks, etc.
Agent

William Morris Agency

(Privately Held; 501-1000 employees; Entertainment industry)

August 1994 — January 2000 (5 years 6 months)

Advised individuals and corporations regarding business development, strategic planning and value creation in the entertainment and media industries. Secured employment and negotiated contracts for writers and directors in television and film. Provided studio and network coverage. Packaged and sold television and new media projects to studios and networks. Worked with corporate clients (PepsiCo., Reebok, Anheuser-Busch, Rio Hotels & Casino, etc.) on cross-media marketing and entertainment initiatives. Assisted clients in development of ideas and scripts for sale to television, film and new media marketplaces. Initiated and closed deals with major networks and studios including ABC, NBC, CBS, Fox, WB, UPN, HBO, Showtime, Sony, Universal, Paramount, USA Networks, etc. Promoted from Mailroom to Assistant to Agent.
Vice President, Office of the Chairman

Mabon Securities Corp.

(Investment Banking industry)

February 1989 — July 1994 (5 years 6 months)

Responsible for design and implementation of a firm-wide budgeting and forecasting system, computerized trade and commission tracking system, and strategic business and marketing initiatives. Appointed COO/SVP of financial services subsidiary. Included P&L responsibility, supervision of 25 employees, sales and marketing initiatives, structuring and negotiating strategic alliances. Proposed and implemented restructuring that resulted in 50% reduction in operating costs and 100% increase in revenue. Performed identification, valuation, due diligence and negotiation for international and domestic transactions in the entertainment, media and communications industries. Statistical modeling and variance analysis of behavior, pricing and profitability of derivative securities. Developed synthetic insurance and hedge products for use in equity and fixed income portfolios. Promoted from Financial Analyst to Senior Financial Analyst to Vice President.