Lauren Van Hoy

Past

• Business Development Representative at Lulu.com

Education

• University of North Carolina at Chapel Hill

Connections

81 connections

Industry

Publishing

Lauren Van Hoy’s Summary

• Effective communication, writing and marketing skills
• Experience in managing and executing high-profile corporate accounts
• Strong web, e-commerce and social media practical and direct business experience
• Proficient with Microsoft Office, including Word, PowerPoint and Excel
• Proficient with Adobe Acrobat, Distiller and Photoshop CS3
• Experience with web page design and HTML

Lauren Van Hoy’s Specialties:

Corporate development, e-commerce, social media/networking, digital strategy

Lauren Van Hoy’s Experience

• Business Development Representative

  Lulu.com

  (Privately Held; 51-200 employees; Publishing industry)

  May 2006 — October 2008 (2 years 6 months)

  • Was key account manager for a number of high profile, larger volume clients; managing all aspects from initial sales contact, any required strategic planning and execution.
  • Developed customized proposals and campaigns to present the value proposition to potential clients, often introducing new technologies into existing work patterns
  • Aggregate total of accounts managed was more than $1.5 million in revenue. Accounts included: the publisher of Lulu’s top all-time selling title, Jump Start Your e-commerce with Zen Cart, International Business Publications, Cengage Learning and Scholastic Book Clubs.
  • Closed more than two dozen high-profile accounts in two years
  • Helped close deal and managed the production, publication and marketing campaign for the NBA Finals Championship book, 2008.
  • Worked closely with Marketing and Communications teams to develop online/offline marketing and promotional campaigns for larger accounts

Lauren Van Hoy’s Education

• University of North Carolina at Chapel Hill

  BA, Journalism and Mass Communication, 2002 — 2006

Lauren Van Hoy’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch