Independent Marketing and Advertising Professional
Tonbridge, United Kingdom
- Current
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- Marketing & Sales Promotion Consultant at Psolutions Unlimited (Self-employed)
- Past
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- Managing Director at Presentation Solutions
- Business Development Manager at Easibind International
- Education
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- Institute of Directors, London
- Damelin
- Aston House Academy
- Florida Park High School
- Connections
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17
connections
- Industry
- Marketing and Advertising
- Websites
Helen Whitaker’s Summary
Marketing Communications and Project Management specialist. Experience in retail, B2B and leisure. Branding and identity, graphic design, web design, editing and maintenance; print project management. Sales promotion and marketing direction and production. Direct sales and database management; email marketing and all types of print and POS artwork and production. Able to work on site or remotely to suit client requirements.
Helen Whitaker’s Specialties:
Financial management, budget control, supplier selection, purchasing, quality system implementation and management (ISO9001), staff selection and training, client account management and direction, event management, business development, direct marketing and sales, sales management, new business development, database management,
Helen Whitaker’s Experience
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Marketing & Sales Promotion Consultant
Psolutions Unlimited (Self-employed)
(Self-Employed; Myself Only; Marketing and Advertising industry)
January 1999 — Present (9 years 5 months)
Design, write and produce marketing materials for business, both B2B and B2C. Design and develop web sites and drive traffic with SEO for client sites. Full project management service, either online or print, direct for clients or agency. Work with companies to increase sales revenue and implement support systems to do so. Have run major publishing projects for the BBC and for Land Rover new product launch, global event for dealers. Have produced marketing and communication materials for a range of direct clients. Freelance projects have included working for Finex Communications, Park Avenue Productions, Alison Mitchell Financial Marketing and Connexions South London.
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Managing Director
Presentation Solutions
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 1988 — December 1998 (11 years)
I founded this full service agency specialising in the design, production and project management of marketing support materials to professional bodies and corporations. My role include securing new business, managing client projects and directing internal and external resources to complete the projects. Creation of a Quality System, working closely with external consultants to implement agreed business procedures to ISO9001 standard. I managed the quality system and ran regular audits to check adherence to the standard implemented. I was responsible for the financing and financial management of the organisation as well as the production of our own corporate communication materials, press releases etc, legal issues, human resources, vetting suppliers, managing our largest projects and key account handling were all part of my remit. I was personally responsible for continued year-on-year growth of 50% over an 8 year period
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Business Development Manager
Easibind International
(Privately Held; 51-200 employees; Business Supplies and Equipment industry)
January 1986 — December 1988 (3 years)
I was responsible for developing accounts within the advertising and design industry in Central London. My job included specifying the products and materials and advising on specialist print techniques onto non-standard materials. I increased the business in my area by 45% over a two year period
Helen Whitaker’s Education
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Institute of Directors, London
Diploma (Accredited), Company Direction, 1999 — 2000
- Activities and Societies:
- Effective Marketing Strategies, Improving Business Performance, Finance for non-financial Directors, Law, Team Leadership, Strategic Business Direction.
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Damelin
Diploma, Business Magement, 1982 — 1983
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Aston House Academy
English, History, Mercantile Law, Economics, Commerce, Bookkeeping, 1968 — 1969
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Florida Park High School
1963 — 1967
Additional Information
Helen Whitaker’s Websites:
Helen Whitaker’s Interests:
Photography, writing, cooking, environmental issues and conservation, my family, cycling, hiking, the countryside, computers and technology, web site design, commerce and economics, community development
Helen Whitaker’s Groups:
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Marketing & Communications Professionals member
Helen Whitaker’s Honors:
Diploma in Company Direction - Institute of Directors, London, 1999
Diploma in Small Business Management - Eden College, Johannesburg
Chairman of Culverley Green Residents Association, London - 1996-2002
Helen Whitaker’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
