Director of Retail Insights and Editor-at-Large at Email Experience Council
Greater New York City Area
- Current
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- Director of Retail Insights and Editor-at-Large at The Direct Marketing Association's Email Experience Council
- Founder at The Retail Email Blog
- Past
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- Assistant News Editor at Dow Jones & Co.
- Managing Editor, Executive Technology Magazine at Fairchild Publications (Condé Nast)
- Associate Editor/Production Assistant at Technology Investor Magazine
- Education
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- New York University
- University of East Anglia
- Texas A&M University
- Recommended
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1 person has recommended Chad - Connections
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94
connections
- Industry
- Marketing and Advertising
- Websites
Chad White’s Summary
Trained journalist experienced in performing research, writing and editing articles and reports, and managing and publishing blogs. Content expertise includes online retail, marketing, technology and financial.
Chad White’s Specialties:
I have performed research on the following areas of retail email marketing: subscription practices, welcome emails, unsubscribe practices, holiday marketing, rendering, send-to-a-friend and refer-a-friend programs, animated gifs, email frequency, seasonal trends, subject lines, and product reviews, among other topics.
Chad White’s Experience
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Director of Retail Insights and Editor-at-Large
The Direct Marketing Association's Email Experience Council
(Privately Held; Marketing and Advertising industry)
January 2007 — Present (1 year 10 months)
In this role, I generate original research reports on retailers’ email marketing practices, write Email Insider columns for MediaPost, manage the eec's Email Experience Blog, speak at conferences, and participate in webinars, among other duties.
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Founder
The Retail Email Blog
(Marketing and Advertising industry)
February 2006 — Present (2 years 9 months)
RetailEmail.Blogspot is the only blog dedicated to tracking the email marketing campaigns of the largest online retailers. As the strategic retail partner of the Email Experience Council, I track retailers’ activities to reveal best practices and trends that are helpful to others in the industry who are looking for ideas, insight and guidance in executing their own campaigns.
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Assistant News Editor
Dow Jones & Co.
(Public Company; 5001-10,000 employees; DJ; Online Media industry)
November 2004 — April 2007 (2 years 6 months)
Headed up multiple email newsletters, including:
* LBO Wire, a daily publication about leveraged buyouts
* Corporate Governance, a bi-monthly publication about the governance of publicly traded companies
* Insights, a monthly publication about information security, outsourcing and supply chain issues, and Dow Jones' first custom newsletter
* Online Retail Report, a weekly publication about online retailing and Dow Jones’ first non-financial newsletter
Assisted on several other email newsletters and monthly print publications, including:
* The Private Equity Analyst, a monthly print publication about private equity
* VentureWire, a daily email newsletter about venture capital
* Venture Capital Analyst: Technology, a monthly print publication about venture capital investments in the technology field -
Managing Editor, Executive Technology Magazine
Fairchild Publications (Condé Nast)
(Privately Held; Writing and Editing industry)
January 2001 — October 2004 (3 years 10 months)
While at the monthly retail technology and strategy trade magazine, I managed three writers and two art staffers, performing first edits on all copy, writing many of the headlines and captions, and coordinating and helping select art and design layouts. I also managed the daily and monthly Web content, and wrote features and news stories on a range of retail IT issues and solutions.
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Associate Editor/Production Assistant
Technology Investor Magazine
(Privately Held; 11-50 employees; Writing and Editing industry)
November 1999 — December 2000 (1 year 2 months)
In this role, I held copy chief responsibilities, edited stories to space and assisted in art and design selection. I also researched, reported and wrote features on investment issues and on computer, networking and medical technologies.
Chad White’s Education
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New York University
Master's, Journalism, 1998 — 2000
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University of East Anglia
1997 — 1998
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Texas A&M University
Bachelor's, English, 1993 — 1998
Additional Information
Chad White’s Websites:
Chad White’s Groups:
Email Experience Council, Inbox Insiders
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Email Experience Council
Chad White’s Contact Settings
Interested In:
- expertise requests
- business deals
- getting back in touch
