Patrice Blanot

Current

• Director eBusiness at L'Oreal USA

Past

• Internet Marketing Manager at L'Oreal
• Project Manager at L'Oreal - Division Produits de Luxe - Helena Rubinstein
• Trainee at L'Oreal

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Education

• Université Michel de Montaigne (Bordeaux 3)

Connections

70 connections

Industry

Internet

Patrice Blanot’s Summary

An accomplished Project Manager with 7 years experience and successful achievements in eCommerce websites management, internet business development and eCommerce strategies in the luxury environment.
Excellent understanding of the Luxury business and its exigency combined with a perfect understanding of eCommerce rules and internet environment.
Highly qualified project leader with marketing background and demonstrated abilities functioning in a fast-paced highly competitive environment.
Strong management and leadership skills, with ability to motivate professionals, maximize level of engagement and perfect link between the marketing teams and technical teams.

Patrice Blanot’s Specialties:

• Marketing and technology knowledge
• Luxury insight
• eCommerce strategy/management
• Business development: SEO/SEM, affiliates, media …
• Project Management
• Team leadership

Patrice Blanot’s Experience

• Director eBusiness

  L'Oreal USA

  (Public Company; 10,001 or more employees; OR; Cosmetics industry)

  January 2007 — Present (2 years)

  Corporate
  
  • In charge of the Luxury Product division Brands: Lancôme, Kiehl's, Shu Uemura, Armani, Viktor&Rolf. $30M, +11% in 2007
  • Global luxury division strategic vision and best practices share,
  • Lead inputs to increase their eCommerce sales; Team Coordination; link between brands teams and technical teams; Internet strategy input; Business developments; technical websites optimizations, etc.

• Internet Marketing Manager

  L'Oreal

  (Public Company; 10,001 or more employees; OR; Cosmetics industry)

  March 2005 — December 2006 (1 year 10 months)

  Strategic Business Development – Internet & eBusiness department
  
  • Project management: brands/vendors coordination; functional/technical specifications; follow-up; launch; ROI analyze;
  => 5 brands with marketing sites,
  => International deployment for enhancing brand image and start CRM strategies;
  • Traffic Manager + Search engine optimization: SEO: Audits, case study, optimizations, Search engine monitoring, training/mentoring

• Project Manager

  L'Oreal - Division Produits de Luxe - Helena Rubinstein

  (Public Company; 10,001 or more employees; OR; Cosmetics industry)

  April 2001 — February 2005 (3 years 11 months)

  Luxury Product Division - Helena Rubinstein
  
  • Relay of the global marketing strategy online;
  • International website V2 new design and technical migration. International deployment: Japan, China, Taiwan, Korea, UK, Germany, Belgium, Spain.
  • Teams management and coordination: international team brand, local teams, international web agency, local web agency, Microsoft, etc.
  • Set-up and follow-up of direct marketing operations: France, UK, Spain, Chile, Belgium, Netherlands. Managing several animations (partnerships, events, mini-sites).

• Trainee

  L'Oreal

  (Public Company; 10,001 or more employees; OR; Cosmetics industry)

  April 2000 — April 2001 (1 year 1 month)

  Corporate Communication & External affairs: Country management and www.loreal.com international deployment.

Patrice Blanot’s Education

• Université Michel de Montaigne (Bordeaux 3)

  Master, Marketing, communication, Internet

Patrice Blanot’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch