Content Management site developer, E-commerce and SEO
London, United Kingdom
- Current
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- Web strategist and online marketing consultant at Lorenz Lammens Consultancies
- Past
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- Marketing / Creative developer at Admedia
- Marketing Manager at Elipsanime / Neuroplanet
- Web developer / Online marketing adviser at T-Plus
- Graphic Designer & Marketing at De Kleine Kunst theater
- Education
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- London University of Arts
- Universiteit Gent
- HIGRO / VMI
- Recommended
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4 people have recommended Lorenz - Connections
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- Industry
- Internet
- Websites
Lorenz Lammens’s Summary
Creating online websites with Content Management and E-commerce functionality.
It is my aim to help businesses create a presence on the web that they can maintain in-house without any need for technical knowledge.
My companies goal is to provide every small business with an affordable website that they can generate leads from. We currently have a special package for early start-ups.
We specialize in making systems that are so simple they need no outside expertise and thus no recurring cost.
• Creating marketing methodologies to streamline departments
• Analysing and allocating marketing budgets
• Analysis of online visitor behaviour – WebTrends and Google Analytics (for sites with over 1 million visits / month) combined with focus groups, online surveys, etc
• Search engine optimization: acquiring high ranks in search engines for competitive keywords
• PPC advertising and management of relevant agencies
• E-mail marketing based on 1 to 1 marketing factors
• Developing and implementing online business strategies for both B2B and B2C businesses
• Web design and IT management (PHP, CSS, XHML, SQL, Actionscript, server side technology, Windows)
• Devising and implementing programs to track offline marketing campaigns
• Setting up and developing new departments in support of a new product range
• The ability to clearly communicate with both highly technical and non-technical staff
• Fluent in French and Dutch and currently studying Spanish
Lorenz Lammens’s Specialties:
Graphic Design / Web design
Web developement
Content Management System developement
E-commerce site development
Search engine optimization.
Setting up Content Management Websites with built in SEO.
Planning strategies towards accountable marketing and increasing ROI.
Measuring the effectiveness of marketing efforts through implementing online and offline tracking mechanisms.
In-house training of staff in marketing techniques to maximize their marketing budget.
Lorenz Lammens’s Experience
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Web strategist and online marketing consultant
Lorenz Lammens Consultancies
(Marketing and Advertising industry)
October 2007 — Present (1 year 3 months)
Lorenz Lammens has built interactive websites and managed online marekting campaigns for
- Hilton Hotels North America;
- Hilton World Wide Resorts;
- The Hallmark Channel;
- SparrowHawk Media;
- Joy;
- The Cricket Den
and many others. -
Marketing / Creative developer
Admedia
(Privately Held; 11-50 employees; Online Media industry)
January 2005 — September 2007 (2 years 9 months)
Admedia is the UK’s fastest growing national outdoor media contractors.
My role consisted out of providing the sales team with marketing collateral and sales presentations for the Creative Solutions department – this department is the experiential media platform of Admedia’s outdoor endeavours. The role further required me to create campaign proposals for such clients as Unilever, P&G, T-Mobile, Nike, etc. My proposal for T-Mobile lead to Admedia’s largest booking to date, and incorporated many formats new to the business that revolutionized the department.
My online role required me to optimize Admedia’s Flash site for ranking in the search engines. This eventually lead to a green light for a complete site overhaul (PHP based for better search engine ranking).
I am still a consultant for Admedia, helping out with marketing collateral and programming a communications protocol between Admedia’s operations database and the PDA’s of posting executives in the field. -
Marketing Manager
Elipsanime / Neuroplanet
(Animation industry)
February 2001 — December 2004 (3 years 11 months)
• Establishing product marketing timelines for ‘Corto Maltese’, a French / Italian animation series.
• Work with the Product Managers and PR Manager to insure that all assets are delivered in a timely fashion
• Provide qualitative and quantitative research as a way of establishing strengths and weaknesses of ‘Corto Maltese’, competitor titles and potential future products. Working with the VP of marketing to produce forecasts for potential future products
• Responsible for shaping, and the timely delivery of marketing plans developed by myself, the Product Managers, territory offices and other marketing partners, including distributors
• Develop a web site that take into account the company’s online needs, and work with the VP of marketing to develop a company web based strategy, to both promote ‘Corto Maltese’ and the company as a whole
• Create compelling presentations that can help sell ‘Corto Maltese’ to distributors
• Attend Trade Shows and actively promote ‘Corto Maltese’ -
Web developer / Online marketing adviser
T-Plus
(Graphic Design industry)
January 1998 — January 2001 (3 years 1 month)
• Working within a major print design company, tasked with developing a Web Department
• Assessing initial set-up requirements and implementing hardware and software solutions accordingly
• Training my team in the use of QuarkXPress, PhotoShop, DreamWeaver, Flash, Adobe Premier
• Coordinating closely with Account Executives, actively soliciting new clients and nurturing existing client accounts, ensuring their needs and requirements were not only accommodated but surpassed
• Training clients in subsequent website maintenance, particularly the use of Dream Weaver and its inbuilt FTP facility
• Initiating a company-wide changeover to a much faster ISP with enhanced technical support
• Assisting Clients in maximizing their internet properties and advising on online marketing strategies.
• Optimizing Client websites for top level search engine rankings. -
Graphic Designer & Marketing
De Kleine Kunst theater
(Arts and Crafts industry)
September 1995 — December 1997 (2 years 4 months)
I co-wrote original theatre plays, designed all promotional material and was in charge of all marketing. It is in this position I learned the art of story telling which is so vital to marketing. Another great plus was the fact that you meet the people you market to on an almost daily basis and that they are all too eager to tell you what they thought of your marketing and your ‘product’.
Lorenz Lammens’s Education
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London University of Arts
Cum Laude, Digital Media (new media bolt-on), 2004 — 2005
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Universiteit Gent
Business Psychology 2000 — 2001
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HIGRO / VMI
A1, New media, 1995 — 1999
Lorenz Lammens’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
