
Marketing Manager at John Wiley & Sons, Inc.
Greater New York City Area

Marketing Manager at John Wiley & Sons, Inc.
Greater New York City Area
Dedicated Marketer/Editor with extensive experience targeting specific interest groups, from accountants to hunters to science fiction readers. Passionate about getting the right books into the hands of the readers who want and need them, and inventive about finding ways to do so. Extensive direct-to-consumer experience. Intensely collaborative and devoted to team-building. Always interested in new challenges, returning to old markets or learning new ones.
Negotiation with rights sellers such as authors and agents, packaging books for a target audience, direct contact with readers both in person and online
(Public Company; 5001-10,000 employees; JWa; Publishing industry)
September 2007 — Present (1 year 2 months)
Marketing across all channels for an industry-leading line of books on finance/accounting topics for CPAs, non-profit leaders, and CFOs and other financial executives.
(Privately Held; 1001-5000 employees; Publishing industry)
April 1991 — May 2007 (16 years 2 months)
Acquired and edited hundreds of books yearly, both original and reprint. Conceived and edited several successful anthologies and collections. Met demanding eighteen-issues-a-year schedules and managed extensive backlist for several book clubs. Wrote and edited extensive copy on tight deadlines and managed freelancers. Researched and wrote official weblog. Worked in mixed print and Internet environment, selling directly to consumers.
(Privately Held; 1001-5000 employees; Publishing industry)
April 1991 — May 2007 (16 years 2 months)
The bookclub company I worked for changed names and merged several times during my tenure; Bookspan is the best-known of the names.
1986 — 1990
reading, blogging, more reading, the business of publishing/the publishing of business, and even more reading
World Fantasy Awards judge for 2005; editor of OFF THE MAIN SEQUENCE by Robert A. Heinlein and BLACK SEAS OF INFINITY by H.P. Lovecraft