Keith Boswell

Current

• Owner at Perceptint

Past

• Director, Account Services at Acxiom Digital
• Director, Search Operations at Digital Impact
• Chief Operating Officer at Marketleap.com, Inc.

• Director, Internet Strategy and Project Management at Ascentium Corporation
• Senior Project Manager at T3 Media, Inc.
• Partner/Owner at BLOK Inc.

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Education

• Austin College

Recommended

2 people have recommended Keith

Connections

109 connections

Industry

Internet

Websites

• My Blog

Keith Boswell’s Summary

I started Perceptint to offer internet marketing strategy and client advocacy to Director level and above marketers who are looking to pull all of their various vendors/partners/objectives into a cohesive, forward thinking plan. My goal is to help them better realize their investments with their 3rd party providers and also craft very large scale marketing plans that are cohesive with all other direct/offline channels.

Keith Boswell’s Specialties:

Digital Marketing, project management, professional writing,

Keith Boswell’s Experience

• Owner

  Perceptint

  (Privately Held; Myself Only; Online Media industry)

  December 2007 — Present (10 months)

  Leading and timely internet marketing strategy and information that's easy to digest from an industry veteran. Tailored to each individual business/vertical. Agencies have their best interests and capabilities at heart, I only know your business and your customers needs and can help drive your agencies towards your businesses goals.
  
  This includes things like:
  -- Executive level briefings and presentations
  -- Internet marketing plans, strategy and strategy review
  -- How new technology’s should/could be incorporated into the online marketing planning
  -- Strategic Agency Reviews
  -- Executive Coaching/Training
  -- Internal newsletters to marketers, sponsors, etc.

• Director, Account Services

  Acxiom Digital

  (Public Company; Online Media industry)

  June 2005 — November 2007 (2 years 6 months)

  Acxiom Digital is one of the leading providers of online acquisition and retention marketing solutions. Acxiom is one of the leading providers of customer data solutions. Helped oversee online customer acquisition group focusing on Paid Search, SEO, Paid Inclusion, Dynamic Ad & Content Optimization, Display Advertising (Banners and Rich Media), Co-Registration, Lead Generation, List Rental, and others as needed.
  
  Senior Strategist and/or Account Director for clients including Kaiser Permanente, Brookstone, Capital One, Wells Fargo, Expedia, Dell, HP, Luxottica (Lenscrafters, Sunglass Hut, Pearle) and more

• Director, Search Operations

  Digital Impact

  (Public Company; 201-500 employees; DIGI; Marketing and Advertising industry)

  May 2004 — June 2005 (1 year 2 months)

  Digital Impact was the world’s leading permission based email and search engine marketing firm. Served as Director of Search Operations for Digital Impact where annual sales for search engine marketing grew to $4.5 million, up from $1.7 million. Digital Impact was purchased by Acxiom in June 2005

• Chief Operating Officer

  Marketleap.com, Inc.

  (Privately Held; 1-10 employees; Internet industry)

  February 2002 — May 2004 (2 years 4 months)

  Marketleap was one of the leading search engine marketing agencies. Joined Marketleap as COO in February 2002, as employee #4, when annual sales were $300k. Wrote and executed business plan which led to Marketleap’s acquisition by Digital Impact for $3.8 million within 24 months of joining. Created and maintained an online marketing newsletter that reached 11,000 marketing professionals regularly.

• Director, Internet Strategy and Project Management

  Ascentium Corporation

  (Privately Held; 51-200 employees; Computer Software industry)

  November 2000 — February 2002 (1 year 4 months)

  Managed Project Managers, Development Engineers and Production Staff for a $3.7M a year custom software development firm working for clients including Microsoft, HP and Dell.

• Senior Project Manager

  T3 Media, Inc.

  (Privately Held; 51-200 employees; Online Media industry)

  November 1999 — September 2000 (11 months)

  Provided client relationship management, project management, and internal team management for a custom website and software development firm for clients including Microsoft, MSN, The Downtown Seattle Association, and others.

• Partner/Owner

  BLOK Inc.

  (Privately Held; 1-10 employees; Online Media industry)

  June 1996 — September 1999 (3 years 4 months)

  Managed web development services for small and large businesses including Sunriver Resort, Mt. Bachelor Ski and Summer Resort, the Redmond Airport, Central Oregon Economic Development Council and more.

Keith Boswell’s Education

• Austin College

  1990 — 1994

Additional Information

Keith Boswell’s Websites:

• My Blog

Keith Boswell’s Interests:

Emerging technologies, writing

Keith Boswell’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch