Evan Blank

Current

• Executive Marketing Director at The Wall Street Journal

Past

• International Marketing Director at CNBC
• Creative Services Director at Money Magazine
• Vice President, Integrated Marketing at Time Inc. Asia

• Sales Development Manager at Time Inc.
• Promotion Manager at Institutional Investor

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Education

• New York University - Leonard N. Stern School of Business
• Northwestern University

Connections

268 connections

Industry

Marketing and Advertising

Evan Blank’s Summary

Award-winning marketing executive with expertise in creating integrated advertising sales platforms for major media brands and their clients. Work with sales staff on day-to-day execution and managment on setting goals and strategy. Magazine, newspaper, online, and television experience in both the US and globally.

Evan Blank’s Specialties:

Brand building, solution selling, management skills

Evan Blank’s Experience

• Executive Marketing Director

  The Wall Street Journal

  (Public Company; 1001-5000 employees; DJ; Publishing industry)

  October 2003 — Present (4 years 10 months)

  Oversee marketing and sales development activities for the business and financial advertising groups in the US, and the internaitonal editions of the world's leading business publication. Create integrated sales platforms with Dow Jones Online for Fortune 1000 companies that leverage the power of Dow Jones brands. Manage a staff of 14 sales development professionals. Created the launch marketing program for international conversion to compact format. Created and executed the first special sections program for the newspaper, and have integrated those offerings in the company's digfital properties. Currently creating Web 2.0 advertising programs for major technology and auto consumer products.

• International Marketing Director

  CNBC

  (Public Company; Marketing and Advertising industry)

  2002 — 2003 (1 year)

• Creative Services Director

  Money Magazine

  (Public Company; 201-500 employees; Publishing industry)

  January 2000 — January 2002 (2 years 1 month)

  Oversaw the repositioning of Money from a purely financial magazine to an upscale lifestyle publication...non-endemic advertising grew 32% in my tenure. Created partnerships with NBC and Major League Baseball to increase the reach and stature of the brand. Created integrated programs with CNNMoney.com that leveraged the power of digital and print conent for endemic advertisers.

• Vice President, Integrated Marketing

  Time Inc. Asia

  (Public Company; 51-200 employees; Publishing industry)

  May 1997 — January 2000 (2 years 9 months)

  Generated new business by packaging the properties of Time Inc. Asia -- Time, Fortune, Asiaweek, CNN, inflight, and online -- for advertising buys by large, multi-national corporations.

• Sales Development Manager

  Time Inc.

  (Public Company; Marketing and Advertising industry)

  1992 — 1996 (4 years)

• Promotion Manager

  Institutional Investor

  (Public Company; Marketing and Advertising industry)

  1988 — 1992 (4 years)

Evan Blank’s Education

• New York University - Leonard N. Stern School of Business

  MBA, Marketing, 1991 — 1995

• Northwestern University

  1983 — 1987

Additional Information

Evan Blank’s Groups:

IAA

•    ThoseInMedia (The who's who in all the media markets) member

Evan Blank’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch