Alfredo Richard

Current

• SVP, Communications and Talent Development at NBC Telemundo

Past

• SVP, Communications at Claxson Interactive Group
• VP, Corporate Communications and Public Responsbility at MTV Networks

Education

• Florida International University
• Pontificia Universidad Católica de Chile

Recommended

9 people have recommended Alfredo

Connections

80 connections

Industry

Broadcast Media

Alfredo Richard’s Summary

12/04 to Present NBC TELEMUNDO COMMUNICATIONS GROUP, INC., Hialeah, FL
SENIOR VICE PRESIDENT, COMMUNICATIONS AND TALENT DEVELOPMENT

9/01 to 12/04 CLAXSON INTERACTIVE GROUP, Miami Beach, FL
SENIOR VICE PRESIDENT, COMMUNICATIONS

5/00 to 9/01 CISNEROS TELEVISION GROUP, Miami Beach, FL
VICE PRESIDENT, COMMUNICATIONS

12/99 to 5/00 MTV NETWORKS, New York, NY
VICE PRESIDENT, CORPORATE COMMUNICATIONS AND PUBLIC RESPONSIBILITY

2/95 to 12/99 MTV LATIN AMERICA, Inc., Miami, FL

SENIOR DIRECTOR, PUBLIC RELATIONS AND MARKETING COMMUNICATIONS - May 1999 to December 1999

DIRECTOR, COMMUNICATIONS - February 1997 - May 1999

MANAGER, MEDIA RELATIONS - February 1995 - February 1997

11/93 - 2/95 BURSON-MARSTELLER LATIN AMERICA, Miami, FL
ACCOUNT SUPERVISOR

Affiliations
Co-founder of the Media and Entertainment Group, Greater Miami Chamber of Commerce
Vice-Chairman, Cultural Arts Council, City of Miami Beach
Member of the Public Relations Society of America, Miami Chapter
Member of the Public Relations Society of America, National, International Section
Board Member, Greater Miami Convention & Visitors' Bureau

EDUCATION

FLORIDA INTERNATIONAL UNIVERSITY
MASTER OF SCIENCE IN MASS COMMUNICATIONS
School of Journalism and Mass Communications
Concentration in Public Relations and Minor in Marketing,
Miami, FL 1991-1993.

UNIVERSIDAD CATOLICA DE CHILE
Bachelor of Science in BUSINESS ADMINISTRATION
1985-1989. Graduated with Honors, (9/120).
Santiago, Chile

LANGUAGE SKILLS
Perfectly fluent in written and spoken SPANISH. Basic command of PORTUGUESE.

Alfredo Richard’s Specialties:

Accomplished and experienced results-oriented communications leader. Broad corporate, trade and consumer communications background, including internal communications, investor communications, government relations and crisis management. Fourteen years of communications expertise, having successfully managed communications teams in the United Sates, Latin America and Spain. Strong strategic background with excellent media contacts in general market and Hispanic media businesses.

Alfredo Richard’s Experience

• SVP, Communications and Talent Development

  NBC Telemundo

  (Broadcast Media industry)

  November 2004 — Present (3 years 11 months)

  Overall responsibility for internal and external communications for Telemundo, NBC’s Spanish-language network, and all its related properties: cable, digital, online and international.
  Highest ranked Communications executive responsible for developing and executing strategic and proactive communications plans to manage Telemundo’s key constituencies’ perceptions in order to meet business goals.
  Responsibilities include all business, trade and programming media relations; employee communications, public affairs, corporate philanthropy, crisis communications, cross promotions and talent development.
  Oversee team of communications professionals, talent handlers and external PR agencies in Miami, Los Angeles and New York City.

• SVP, Communications

  Claxson Interactive Group

  (Public Company; Broadcast Media industry)

  May 2000 — November 2004 (4 years 7 months)

  »Overall responsibility for internal and external communications for Claxson, a leading public media company with television, radio, pay television and internet assets throughout Miami and major markets in Latin America and Iberia.
  »Corporate spokesperson and trusted member of the executive team in charge of communicating the mission, vision and company values internally and externally to investors and other key constituents.
  »Oversee all business, trade and consumer media relations for corporate and 25 entertainment brands in the US and Ibero America.
  »Responsible for developing and implementing company-wide internal communications plan.

• VP, Corporate Communications and Public Responsbility

  MTV Networks

  (Public Company; Broadcast Media industry)

  December 1999 — May 2000 (6 months)

  »Worked with the EVP, Communications and the network communications teams on all of MTV Networks Corporate Communications priority projects.
  »Oversaw MTV Network’s expanding public responsibility efforts, as well as the development of internal communications programs.
  »Collaborated in MTV’s top talent publicity efforts at VMAs and Movie Awards shows
  »Supported the MTV Networks International Communications team based in London.

Alfredo Richard’s Education

• Florida International University

  MS, Mass Communications, 1992 — 1994

  MASTER OF SCIENCE IN MASS COMMUNICATIONS
  School of Journalism and Mass Communications
  Concentration in Public Relations and Minor in Marketing,
  1991-1993.

• Pontificia Universidad Católica de Chile

  BS, Business, 1985 — 1989

  Bachelor of Science in BUSINESS ADMINISTRATION
  1985-1989. Graduated with Honors, (9/120).
  Santiago, Chile

Additional Information

Alfredo Richard’s Interests:

new media, technology, digital media, consumer research/behavior, branding, electronic music, triathlon, art, soccer

Alfredo Richard’s Groups:

Co-founder of the Media and Entertainment Group, Greater Miami Chamber of Commerce
Vice-Chairman, Cultural Arts Council, City of Miami Beach
Member of the Public Relations Society of America, Miami Chapter
Member of the Public Relations Society of America, National, International Section

Alfredo Richard’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch