Scott Kraun

Current

Director, Medical Science Liaisons at Vanda Pharmaceuticals, Inc.

Past

Vice President, Medical Science Liaison (MSL) Programs at Science Oriented Solutions
Specialty Manager at Wyeth-Ayerst Laboratories
Assistant Regional Sales & Marketing Manager at Canon USA, Inc

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Education

University of Georgia - Terry College of Business
University of Georgia - Franklin College of Arts and Sciences

Recommended

11 people have recommended Scott

Connections

127 connections

Industry

Pharmaceuticals

Websites

My Company

Scott Kraun’s Summary

* Senior executive with an outstanding record of career results in the healthcare, pharmaceutical, and other technical industries.

* Experienced manager with the proven ability to provide proactive leadership in developing and utilizing resources to drive and deliver business growth.

* Strong business analyst with extensive knowledge of the healthcare marketplace..

* Innovative strategist able to provide vision and execution of core sales, marketing, medical, and technical initiatives to drive profitability and sustained growth.

* Demonstrated success in talent identification and development resulting in top-performing programs and teams.

* Collaborative consensus builder and motivational leader with cross-functional expertise.

* Successful history of forging alliances with clients, opinion leaders, and key decision makers.

Scott Kraun’s Specialties:

* Strategic Business Planning
* Resource Optimization
* Talent Selection And Development
* Team Leadership
* Project Coordination
* Operations Management
* Budget Administration
* Metrics Development
* Advocacy Development
* Customer Relationship Management
* Medical Marketing
* Healthcare Compliance
* Training & Education

Scott Kraun’s Experience

Director, Medical Science Liaisons

Vanda Pharmaceuticals, Inc.

(Public Company; 11-50 employees; VNDA; Pharmaceuticals industry)

May 2008 — Present (6 months)

(key product received FDA non-approvable letter on July 25, 2008)

Established the Medical Science Liaison (MSL) team and all related infrastructure for an emerging biopharmaceutical company with late-stage product candidates treating central nervous system disorders.

Developed MSL deployment strategy based on targeted academic authority densities and influence rankings.

Partnered with a vendor to customize a MSL CRM database and metrics output to meet Vanda specifics.

Collaborated with clinical and commercial management to develop a MSL training program consisting of home study modules and a classroom agenda focused on scientific and technical topics as well as product strategies.

Collaborated with internal colleagues to develop a MSL slide kit for use in engaging Healthcare Professionals.

Developed Standard Operating Procedures (SOPs) for Investigator-Initiated Studies (IISs), educational grant requests, and sales force collaborations.
Vice President, Medical Science Liaison (MSL) Programs

Science Oriented Solutions

(Pharmaceuticals industry)

May 2000 — May 2008 (8 years 1 month)

Directed the development, implementation, and day-to-day operational management of integrated turnkey Medical Science Liaison (MSL) programs for the healthcare sector.

Consulted with clients to identify needs and develop targeted solutions, recruited and developed high-caliber healthcare professionals, and administered programs for a range of specialty therapeutic areas in support of product pre-, peri-, and commercialization phases.

Developed cross-functional relationships to expand program awareness and utilization within existing accounts.

Developed strategic plans and direction, ensuring that both client and corporate objectives were met.

Maintained a working knowledge of trends relevant to the healthcare industry and field-based medical programs for communication during client consultations.

Identified new business and innovative program or partnership opportunities within the healthcare sector.
Specialty Manager

Wyeth-Ayerst Laboratories

(Public Company; Pharmaceuticals industry)

1990 — 2000 (10 years)

Provided training, development, and leadership to specialty sales team while maintaining an individual, top-performing sales territory; directed the sales and market share growth of select therapeutic agents through strategic educational programs as well as advocacy development initiatives employed with targeted key opinion leaders.

• Achieved a growth rate on key promoted product equal to three times the market growth rate.
• Advocacy development initiatives supporting the release of a new product resulted in the attainment of a 15% market share one quarter post-launch.
• Two-time President’s Golden Circle Award finalist (1994, 1997) in recognition of being among the top 2% of company sales performers.
• GALA Award winner (1997) in recognition of regional sales and management success.
Assistant Regional Sales & Marketing Manager

Canon USA, Inc

(Public Company; Business Supplies and Equipment industry)

1983 — 1990 (7 years)

Managed 6 District Sales Managers and administrative support for the Southeastern Region of the company’s Information Systems Division. Produced top performing region 5 of 6 years. Drove the development of an automated sales reporting system.

Scott Kraun’s Education

University of Georgia - Terry College of Business

MBA, Marketing, 1981 — 1983
University of Georgia - Franklin College of Arts and Sciences

BS, Psychology, 1977 — 1981

Activities and Societies:

Alpha Epsilon Pi

Additional Information

Scott Kraun’s Websites:

My Company

Scott Kraun’s Interests:

My professional interests include: building and expanding client relationships; challenge identification. creative brainstorming, and solution development; team building; and coaching and mentoring scientific and technical professionals for success in customer-facing roles.