Mustafa İçil

Current

• Country Marketing Manager at Google, Turkey

Past

• Marketing Manager at Apple, Turkey
• Senior Product Marketing Manager at Microsoft, Turkey
• Systems Engineer at Microsoft, Turkey

• Technical Support Administrator at Microsoft, Chicago USA
• Support Technician at BILPA, Telco Design and Support Department, Turkey
• Technician at NCR AT&T, Turkey
• Sales at SORBIM, Turkey
• Editor and Instructor at Teleteknik, Turkey

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5 more...

Education

• Bogaziçi Üniversitesi
• Bogaziçi Üniversitesi
• Robert College

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Connections

118 connections

Industry

Information Technology and Services

Mustafa İçil’s Experience

• Country Marketing Manager

  Google, Turkey

  (Public Company; 10,001 or more employees; GOOG; Internet industry)

  June 2007 — Present (1 year 5 months)

  • Strategic marketing planning and execution
  • Business development through partnerships
  • Product and brand evangelism
  • Market growth through new customer acquisitions through marketing
  • Building and management of the marketing team
  • Position reporting directly to the regional marketing director
  • Responsible for both Turkish and Greek market

• Marketing Manager

  Apple, Turkey

  (Public Company; 10,001 or more employees; Computer Hardware industry)

  September 2005 — May 2007 (1 year 9 months)

  Job Description:
  • Management of the marketing team
  • Strategic planning, positioning and marketing activities for Apple and Adobe products
  • Sales forecasting and marketing budget control
  • Marketing strategies for Apple Centers (Apple Premium Resellers) and other channel
  • Joint marketing with other brands
  • Relations with Apple and Adobe Europe teams
  
  Some Achievements:
  • Restructuring the marketing team and marketing strategies
  • Increase in the brand awareness of Apple
  • Establishment of the Apple concept store corporate identity and co-marketing structure
  • Apple iCan: A contest in areas of film, music, design and photo with more than 5000 contestants and 130 juries formed of Turkish celebrities and professionals.
  • Apple Days: The largest expo accomplished for Apple in Turkey.

• Senior Product Marketing Manager

  Microsoft, Turkey

  (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

  October 1998 — August 2005 (6 years 11 months)

  Job Description:
  • Responsible for the marketing activities for Microsoft Windows family.
  • Also was responsible for Retail products (Hardware and Games) for 2 years
  • Also was responsible for Windows Server and Small Business Server for 3 years
  • Set the market positioning of the products; plan and budget the marketing activities.
  • Work with sales groups to set and execute plans to achieve market share and revenue goals.
  
  Some Achievements:
  • Windows business grew constantly
  • Lead all the Windows launches in Turkey
  • Awarded personally with one of the best three Windows 98 launch sales performances
  • Lead the team of computerization projects in connection with Microsoft emerging markets business group
  • Acted as the competition lead for operating systems

• Systems Engineer

  Microsoft, Turkey

  (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

  July 1995 — October 1998 (3 years 4 months)

  • PreSales and PostSales activities for Microsoft Operating Systems and Desktop Products.
  • Provide Info flow to Channel and Partners.
  • Act as an Outsourcer Technical Account Manager for Hotline (MS Phone Support).
  • Manage SQL Database for registration and Hotline activity & performance reports.

• Technical Support Administrator

  Microsoft, Chicago USA

  (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

  July 1994 — July 1995 (1 year 1 month)

  Job Description:
  • Provide technical support for users in the Chicago office.
  • Install, configure and support demonstration equipment in the Customer Briefing Center.
  • Coordinate Video Teleconferences.
  • Provide server support at Chicago Microsoft Network site.
  
  Some Achievements:
  • Received an award “Night of the Town” award.

• Support Technician

  BILPA, Telco Design and Support Department, Turkey

  (Public Company; 5001-10,000 employees; Information Technology and Services industry)

  July 1993 — January 1994 (7 months)

  BILPA provides networking services to Yapi Kredi Bankasi, a large Turkish banking institution.
  • Implemented the CMS400 Network Management System.
  • Coded programs to control the network status and monitor statistics utilizing the embedded script language in CMS400 and Turbo Pascal.

• Technician

  NCR AT&T, Turkey

  (Public Company; 10,001 or more employees; NCR; Information Technology and Services industry)

  August 1992 — October 1992 (3 months)

  • Computer/terminal boards, monitors and token ring cards maintenance and repair.

• Sales

  SORBIM, Turkey

  (Computer Hardware industry)

  June 1987 — July 1987 (2 months)

  • Computer hardware and software sales.

• Editor and Instructor

  Teleteknik, Turkey

  (Writing and Editing industry)

  July 1986 — September 1986 (3 months)

  • Computer magazine article editor.
  • Taught basic LOGO language to 6-10 age group children as an introduction to computers.

Mustafa İçil’s Education

• Bogaziçi Üniversitesi

  Master, Computer Engineering, 1995 — 1998

• Bogaziçi Üniversitesi

  Bachelor, Computer Engineering, 1990 — 1994

• Robert College

  1983 — 1990

Additional Information

Mustafa İçil’s Interests:

Music, Guitar playing, Skiing, Snowboarding, Diving, Windsurf, Outdoor Sports, Motorcycle riding, Latin Dancing

Mustafa İçil’s Honors:

Chosen as one of the “Best Marketing Managers of 2006” by Capital magazine

Mustafa İçil’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch