Experienced Specialty Magazine publisher, with strong team, focused on start ups and alternative media projects.
Madison, Wisconsin Area
- Current
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- President at Running Network LLC
- Partner/Group Publisher at Shooting Star Media, Inc.
- Past
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- Ad Sales for Running Network at Chicago Sports Media
- President/Group Publisher at Pike Creek Press, Inc.
- Founding Publisher/President at Monadnock Custom Publishing, Inc.
- Founding Publisher at Sportcare & Fitness, Inc.
- Special Projects Manager at Runners World Magazine
- Special Projects Manager at Runners' World
- Advertising Production Manager at Runners World Magazine
- Education
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- San Jose State University
- Santa Clara University
- Connections
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80
connections
- Industry
- Marketing and Advertising
- Websites
Larry Eder’s Summary
Experienced publishing and advertising executive, experience in launch publishing and relaunch publishing. Having spent 25 years in publishing,
especially in new launches and undercapitalized companies, have developed
skills in developing advertising sales, financing for new companies, developing
independent and skilled freelance designers, editors and writers into long term
project teams.
Enjoy the rush of launching magazines and media groups, and finding answers
to the challenges that come up everyday in media. If I am looking for anything,
it would be chance to develop my ideas on a global sports network of publications, and living in France, Spain and Greece with various publishing
ventures.
My key skill, I believe, is the developing of strong relationships within the industry and the ability to deliver advertising and marketing projects on a
long term basis. Projects include alternative media delivery systems, focused industry (trade and consumer) projects, multi platform.
Love launching projects and also saving projects that many would be given up the ghost a long time before. Like challenges. See that media ( print, electronic, web) are bringing the world closer and am fascinated with multi language print and web projects.
Larry Eder’s Specialties:
Print negotiations, purchasing, magazine start ups, re launching magazines, ad sales, ad sales strategies, mergers and aquisition, financial planning, network
advertising sales and planning. Writing and journalism background, experience in print, radio, digital TV have given me unique insights on how to project and communicate specialty sporting events.
Larry Eder’s Experience
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President
Running Network LLC
(Privately Held; 1-10 employees; Publishing industry)
February 2004 — Present (4 years 9 months)
As President of the Running Network, LLC, I oversee all national advertising sales for 34 regional and national specialty running publications in print and on the web, oversee the sales of a national sales force, work with the CFO to insure ad sales are reported properly, reports sales to the publications and oversees
ad production staff and web development and editor. Develop ad strategies for national sales and national editorial projects and advertorial projects. -
Partner/Group Publisher
Shooting Star Media, Inc.
(Privately Held; 1-10 employees; Publishing industry)
February 1994 — Present (14 years 9 months)
As group publisher at Shooting Star Media, Inc., I have started four magazines,
(American Track & Field, Athletes Only, Coaching Athletics, Latinos Corriendo),
purchased and relaunched five magazines as two ( California Track & Running News, Missouri Runner & Triathlete) and contract publish one publication (
Fast Forward). For all 7 publications, the group publisher manages designers, editors and writers for magazines, develops year long plan for all titles, oversees publishing, oversees ad sales with small sales staff. Also works with web team to develop web strategy and new projects. -
Ad Sales for Running Network
Chicago Sports Media
(Publishing industry)
1998 — 2004 (6 years)
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President/Group Publisher
Pike Creek Press, Inc.
(Privately Held; 1-10 employees; Publishing industry)
April 1988 — January 1994 (5 years 10 months)
Pike Creek Press,Inc. was a media company focusing on sports related publications. PCP relaunched a series of five consumer ski show programs and successfully sold them (1988), custom published a masters sports title, Masters
Running 1988, managed design, editorial, sold ads, found title sponsor, managed distribution. In Spring of 1989, founded American Athletics, a professional publication geared to high school and college coaches, and developed a youth version, American Athletics, (500,000 circ). Closed company down in January 1994, sold assets to Shooting Star Media, Inc. -
Founding Publisher/President
Monadnock Custom Publishing, Inc.
(Public Company; 1-10 employees; Publishing industry)
February 1989 — November 1989 (10 months)
As president of Monadnock Custom Publishing, Inc. a division of IDG Peterborough, my job was to develop custom publishing projects in the technology sector. Under IDG President Mike Perlis ( Spring 1989) and
Roger Murphy (Summer 1989-Winter 1989), I developed a series of three
custom publications for AOL, under the direction of Steve Case. I also
negotiated the sale of the Sun Tech Journal from Sun Micro Systems
to IDG Global, with Jean Richardson, VP of Marketing for Sun Microsystems.
Due to drop off in advertising, Monadnock closed down in early 1990. -
Founding Publisher
Sportcare & Fitness, Inc.
(Privately Held; 1-10 employees; Publishing industry)
November 1987 — April 1988 (6 months)
As founding publisher, I developed a business plan, focused company on a trade title instead of a consumer title, hired staff, trained staff, worked with designer and editor, focused on ad sales, sold $ 2 million in trade ads in six months, and launched title, SportCare & Fitness to critical acclaim. Left company after launch to pursue new launch ventures.
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Special Projects Manager
Runners World Magazine
(Privately Held; 501-1000 employees; Publishing industry)
September 1985 — November 1987 (2 years 3 months)
Worked directly for Publisher Mike Perlis (Sept 1985-Nov 1986), reporting on workings of various departments: circulation, advertising, production,promotions. Focused on promotions at running events, developed Race Co Sponsorship program, where races trades race participant numbers for race numbers, developed custom publishing projects, plus running intelligence newsletter for staff and company. From Nov 1986 to Nov 1987, focused on regional race ad sales, race promotions, and represented RW under new publisher George A Hirsch (1986-2004).
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Special Projects Manager
Runners' World
(Publishing industry)
1981 — 1987 (6 years)
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Advertising Production Manager
Runners World Magazine
(Privately Held; 1001-5000 employees; Publishing industry)
August 1982 — September 1985 (3 years 2 months)
Oversaw ad placements in Runners World magazine (1982), managed insertion orders, billings, reports from ad reps and updated VP/Director of Advertising,
Derek Clayton (1982-1985), on ad sales. Managed ad materials, ad proofs and communicated with advertisers, agencies and ad reps.
Larry Eder’s Education
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San Jose State University
Masters/Phd-Not completed, German History/Holocaust Studies, 1984 — 1985
Stopped studies due to job transfer, intention is to go back and finish PHd
as part of mid life crisis in my fifties.- Activities and Societies:
- Jewish Christian Dialogue Group
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Santa Clara University
BA in History, BA in Fine Arts, Focused on Russian, German, European and Japanese History, also Fine Arts/Painting, 1976 — 1982
Santa Clara University opened me to many things, the arts, history and my love of travel. Great professors, great friends, after nearly thirty years, I still feel the influence of the university.
- Activities and Societies:
- walk on, Cross Country, 1976-1981, partial scholarship, athletics in 1981-82, co managed Freightdoor Art Gallery, 1981-1982, Assistant Cross Country coach, 1980-81, Head Cross Country Coach, 1981-82, Phi Alpha Theta History Society,
Additional Information
Larry Eder’s Websites:
Larry Eder’s Interests:
Love painting, interested in paintings of Lucian Freud, Francis Bacon, reading historical texts, collect antique fishing reels, collect first edition sports publications, enjoy international travel, fishing, writing on sports, fascinated in Japanese and Russian history, new media.
Larry Eder’s Groups:
Running USA, Running Network, Association of American Sports Builders,
Larry Eder’s Honors:
Student Show, Painting Award, 1982, Cross Country, Most Valuable, 1981,
Cross Country, Four Year Award Winner, 1982, Publishing Excellence Award,
Magazineweek, 1990, Editorial Excellence Award, Magazineweek, 1991,
George Dales Track & Field Publishing Excellence Award, 2007,
Larry Eder’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
