
Head of Strategy Development at Publicitas AG
Zürich Area, Switzerland

Head of Strategy Development at Publicitas AG
Zürich Area, Switzerland
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
September 2007 — Present (1 year 4 months)
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
September 2006 — August 2007 (1 year)
Building a online media sales capability for the Swiss-based global market leader in media representation.
(Partnership; 51-200 employees; Online Media industry)
May 1997 — August 2006 (9 years 4 months)
Partner in largest Swiss interactive agency. Development of web strategy, creative work and site implementation for distinguished clients such as Siemens, DaimlerChrysler, Pfizer, Microsoft, Nestle, and the European Central Bank. Last role: deputy CEO and head of the Swiss operation with 110 employees.
MBA, Ph.D., Business Administration, 1991 — 1999
MBA (lic.oec.HSG) in 1996, Ph.D. in 1999. Doctoral Thesis on innovation in established media firms.
HSG Alumni, Swiss-American Chamber of Commerce