Marketing Manager at Sanoma Hearst Romania
Romania
Marketing Manager at Sanoma Hearst Romania
Romania
(Publishing industry)
August 2006 — Present (2 years 3 months)
(Privately Held; 51-200 employees; Consumer Goods industry)
January 2005 — August 2006 (1 year 8 months)
Brand Management for ABSOLUT Vodka, Cinzano, Tullamore Dew, Carolans, Jim Beam, Campari
Formulate specific brand communication strategies and business plans consistent with overall company strategy, based on marketing activities’ history, distribution and competition;
Launch new brands: ABSOLUT RASPBERRI, ABSOLUT APEACH
Budget management:
Establish annual marketing budget, plan the marketing activities according to the marketing objectives and strategies, update expenditures vs. benefits and recommend ways to maximize promotional funds;
Develop, organize and supervise activities for consumers, defined through brand strategy – PR Events, on & off trade promotions
Select and manage the relation with the specialized services suppliers (advertising agencies, production companies)
(Public Company; 51-200 employees; Marketing and Advertising industry)
April 2004 — January 2005 (10 months)
Elaborate and implement PR Strategies (Press office, PR Corporate, Brand PR, PR Events, Crisis Management);
Coordinate communication materials including press releases, press kits, corporate materials;
Coordinate relation with media;
Create and implement communication strategies;
(Marketing and Advertising industry)
2003 — 2004 (1 year)
1997 — 2001
1993 — 1997
Theodor Manolache, Ionut Tarcea, Marta Usurelu, Catalin Bindea, Forin Maxim, Diana Tulbure, Adi Cernautan, Diana Negroiu, Cezar Burlan, Mara Stroe, Lucian Ionita, Roxana Crisan