Christophe Veldeman

Current

• owner at Christophe VELDEMAN product design

Past

• Design Manager at The Zebra Company - France
• Design Manager at Creation&Focus / PUMA - Germany
• Senior Designer at Well Design - The Netherlands

• Product Range Design Coordinator at Décathlon

see less...

1 more...

Education

• E.N.S.A.A.M.A - Paris

Recommended

19 people have recommended Christophe

Connections

212 connections

Industry

Design

Christophe Veldeman’s Summary

Design Management - Creative Directions

“Who ever said that emotion was not functional?” – Charles Eames.
It’s the reason I do design, creating emotionally functional products.

Christophe Veldeman’s Specialties:

Design Management, Creative Directions, Brand product extension, trend survey and analysis, creative benchmark, strategic design positioning, corporate product I.D., design and sourcing networking.

Christophe Veldeman’s Experience

• owner

  Christophe VELDEMAN product design

  (Design industry)

  August 2008 — Present (5 months)

  Functional Emotion is the base line of my company.
  
  - First of all, because my philosophy is still driven by Charles Eames's say : "Who ever said that emotion wasn't functional".
  
  - Secondly, because emotion IS the initial and lasting part that links the clients to a Brand.
  
  - And finally yes, because emotion is somehow taboo in a business environment. So let's break the final wall, EMOTION is a business opportunity!
  
  Emotion is the flavour that the design brings in cooking marketing, technical innovations, ergonomic requirements and production frame in one distinctive Brand language.
  
  I'm offering trend survey and analysis, creative benchmark, strategic design positioning, brand product extension studies, global corporate product I.D., design project management, design study in soft goods (footwear, bags, gloves...), domestic appliances, transportation, electronic devices, packaging, healthcare and worker's protections...and more.

• Design Manager

  The Zebra Company - France

  (Design industry)

  September 2004 — August 2008 (4 years)

  Strategic consulting, brand I.D., creative directions, studio chief, project manager for sports, leisures, electronic equipments and domestic appliances. Main clients : Rossignol, Michelin, Babolat, Décathlon, Unilever, Killerspin, Zebra own products...

• Design Manager

  Creation&Focus / PUMA - Germany

  (Sporting Goods industry)

  October 2002 — September 2004 (2 years)

  PUMA European Footwear at Creation & Focus. Creative Direction, Timeline and project assignment, design language / range style coordination and trend survey. Team up to 10 designers assigned to PUMA performance and lifestyle takedown categories (motorsport, running, indoor, outdoot, football and tennis.

• Senior Designer

  Well Design - The Netherlands

  (Privately Held; 51-200 employees; Design industry)

  October 2000 — October 2002 (2 years 1 month)

  Creation of technical consumer products, consumer electronics, professional equipment, healthcare, body protection and corporate brand identity projets.

• Product Range Design Coordinator

  Décathlon

  (Privately Held; 10,001 or more employees; Sporting Goods industry)

  May 1996 — October 2000 (4 years 6 months)

  From Junior designer to Product Range Design Coordinator for the outdoor range (footwear, backpacks,...) and the in-line skate collection.