
Planning & Communications Manager at Advanced Electronics Company
Saudi Arabia

Planning & Communications Manager at Advanced Electronics Company
Saudi Arabia
An accomplished, result-driven, Techno-Commercial Sales Professional with more than 6 years sales experience focused on IT companies.
• Excellent planning and ensuring effective Sales Plan Rollout and Brand Visibility for achieving higher Market Share Metrics in the Reseller Channel segment. Ensured utmost satisfaction of existing Channel Partners and their clients. Drive reseller breadth in the geography through execution of campaigns and partners programs.
• Recruiting Networking Resellers, System Integrators & IT Solution Providers, mapping their clients’ requirements and articulating the opportunity by making a unique value proposition to key decision makers.
• Successfully organized and delivered Road Shows, Seminars, Promotional Programs, Training and Presentations and new product launches for Channel Partners and their SMB & Enterprise clientele. Animated the channel to ensure that they are qualified, competent and motivated to meet all our strategies and set objectives.
• Researched, understood and articulated the features and benefits represented by all the products authorized to be fulfilled through the vendor’s Channel and worked to deliver the performance metrics defined by management to ensure a consistent level of effort and dedication to the task.
• Develop a business plan in Q1 of each fiscal year, which encapsulates the key partners, relationship with my organization and details annual revenue targets. Business objectives for the geographic account coverage with detailed activity plans and revenue targets were also submitted.
• Aware of all commercial and technological strategies employed by competitive and complimentary organizations in the vendor’s market space.
• Promote and ensure use of all benefits and services available through the vendor’s Channel partner programs. Central point of contact for managed resellers and customers and liaise, on their behalf, with all other departments within my organization.
• Channel Management
• Strategic & Tactical Planning
• Quota Attainment
• Vendor Relations
• Competitive Sales Analysis
• Sales Presentations & Closing
• Inventory Distribution Control
• Logistics Support
• Sales Engineering
• Technology Sales
• Account Acquisition & Development
• Product Management
• Project Management
• Value Added Solutions
• Target Marketing & Penetration
(Information Technology and Services industry)
November 2008 — Present (2 months)
(Public Company; 10,001 or more employees; CA; Computer Software industry)
May 2007 — July 2008 (1 year 3 months)
(Privately Held; 51-200 employees; Information Technology and Services industry)
June 2004 — April 2007 (2 years 11 months)
(Privately Held; 51-200 employees; Information Technology and Services industry)
October 2002 — May 2004 (1 year 8 months)
Bachelor of Engineering, Computer Science, 1999 — 2002
Graduated in First Division
12th Grade, 1982 — 1995