
Manager, New Media Business Unit @ Disney Publishing Worlwide
Milan Area, Italy

Manager, New Media Business Unit @ Disney Publishing Worlwide
Milan Area, Italy
Media and entertainment marketing specialist with specific skills in Publishing and Broadcasting Business.
- Marketing: brand & product management
- Media management: radio, magazines, home video
- Broadcast media consulting (finance & marketing)
- Broadcast Media software and hardware automation
- Advanced software and hardware skills
(Public Company; 10,001 or more employees; DIS; Entertainment industry)
March 2008 — Present (10 months)
(Public Company; 10,001 or more employees; Publishing industry)
August 2007 — February 2008 (7 months)
(Public Company; 10,001 or more employees; Entertainment industry)
October 2006 — July 2007 (10 months)
- national & retail specific promotional canvas and marketing activities (customer, trade and retail): concept, planning, management
- marketing & business plan, marketing budget
- brand/product building and positioning
- product and strata P&L: analysis, management, reporting and accounting
- business development: activities for new channels, co-marketing and b2b
- above the line & below the line communication: copy briefing, concepts, plans and activities management
- product development: international adaptations, new local product development
- customers & suppliers: scouting, negotiations
- competitors analysis and benchmarking
- international management reporting
(Public Company; 5001-10,000 employees; Publishing industry)
June 2004 — September 2006 (2 years 4 months)
* Product manager Panorama covermount sales
* Product manager Panorama Travel
- covermounts scouting, management and development, product positioning
- business development
- negotiations
- new magazines editorial and marketing development (international business)
- market researches
* Product manager - Cambio, Auto Oggi, Evo, HP Trasporti, Automobile Club
- above the line & below the line communication plans
- advertorial and promotional activities development
- new magazines editorial and marketing development
* Product Manager - Panorama Travel
- budget & forecast analysis/planning
- marketing & business plan
- content analysis & modelling
- P&L analysis, management, reporting and accounting
* Marketing Manager Assistant - Panorama covermount sales
- competitors benchmarking and international magazine’s market reporting
- communication & p.r. with clients and suppliers
- P&L management
- performance monitoring and management reporting
(Privately Held; 11-50 employees; Management Consulting industry)
March 2003 — December 2003 (10 months)
Start-up, format and schedule design, business plan, national radio network setup for “Federazione dei Verdi”.
Master, Marketing & Communication, 2003 — 2004
Degree, Media & communication, 1996 — 2002
Degree mark 110/110 cum laude (5% top decile)
Degree thesis in Radio & Television Theories and Techniques, “Multimedia hybridization: a new paradigma within radio, Internet and satellite-tv”.
High School, Literature, 1991 — 1996
60/60 final mark (5% top decile)
Cooking, Basketball, Tv Series, Radio
Since 01/2005
Ebay seller (270+ positive feedback - 100%).
06/2004
National winner, L’Oreal E-Strat Challenge business game, ImpattoZero team.
03/2000 - 07/2000
Erasmus scholarship (Groningen - NL).
05/1997 - 07/1997
Stage, Giunti Gruppo Editoriale, press office.