Alexander Tsai

Current

Sr. Marketing Analyst at HSBC

Past

Assistant Account Executive at Ogilvy Public Relations - Taiwan
Event Marketing Assistant at Promotions Group West
Internet Marketing Intern at Universal Music Group

Marketing Promotion Intern at NBA Los Angeles Clippers Basketball Team
Marketing Assistant at UCLA Medical Center International Relations

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2 more...

Education

University of California, Los Angeles
Shanghai Jiao Tong University

Recommended

8 people have recommended Alexander

Connections

229 connections

Industry

Financial Services

Alexander Tsai’s Summary

Marketing professional with more than 4 years of combined experiences in:
- Cross functional project management
- Relationship management
- Marketing research, reporting & analysis
- Marketing communication
- Brand management
- Creative development
- Public relations
- Event marketing

Proven ability to strategize, prioritize, and promote collaboration effectively to lead cross-functional team in launching and managing complex projects and achieve team objectives.

Passionate self-starter with demonstrated leadership quality, collaboration skill, accountability, flexibility, and willingness to accept challenges and assume greater responsibilities.

Fluent in Chinese, and proficient in Portuguese and Spanish with international experiences.

Alexander Tsai’s Specialties:

Cross functional project management, relationship management, marketing reporting/analysis, marketing communication, brand management, creative development, and event marketing.

Fluent in Chinese, and proficient in Portuguese and Spanish.

Alexander Tsai’s Experience

Sr. Marketing Analyst

HSBC

(Public Company; 10,001 or more employees; HBC; Financial Services industry)

August 2005 — Present (3 years 2 months)

• Managed and implements cross functional credit card account management marketing programs generating in excess of $160MM.
• Initiated and streamlined multiple marketing programs’ implementation process resulting more than $350k in marketing cost saving per year.
• Supported marketing analytics in creating new programs utilizing behavioral segmentation strategies, competitive data, internal best practices and past program results.
• Created and analyzed weekly and monthly marketing program result tracking reports for new campaign testing recommendations.
• Coordinated collateral development, functionality requirements, and systemic testing considerations for major product launches, such as HSBC American Express Card.
• Developed and executed comprehensive cross-sell marketing plans for the HSBC credit card statement channel.
• Managed external vendors and coordinated creative developments for all stated business and channel needs.
Assistant Account Executive

Ogilvy Public Relations - Taiwan

(Public Company; 5001-10,000 employees; Public Relations and Communications industry)

July 2004 — September 2004 (3 months)

• Analyzed and monitored media coverage and other communications channels for major international corporate clients.
• Composed and translated press releases, proposals, and marketing materials in English and Chinese.
• Assisted in managing corporate client relationships through meeting follows ups, drafting marketing materials, and event planning.
Event Marketing Assistant

Promotions Group West

(Privately Held; 11-50 employees; Marketing and Advertising industry)

December 2003 — June 2004 (7 months)

• Assisted in implementing national marketing and promotional campaigns for clients, including vendor contact, event coordination, and market research.
• Designed and coordinated marketing material productions for national promotion campaigns.
Internet Marketing Intern

Universal Music Group

(Public Company; 10,001 or more employees; Music industry)

January 2004 — April 2004 (4 months)

• Researched and executed online grass-root marketing plans to promote new artists and music albums.
• Monitored targeted internet population's responses and comments for analysis.
Marketing Promotion Intern

NBA Los Angeles Clippers Basketball Team

(Privately Held; 201-500 employees; Sports industry)

September 2003 — January 2004 (5 months)

• Assisted in implementing marketing promotion events associated with the basketball team.
• Served as the client services liason for the corporate sponsors.
Marketing Assistant

UCLA Medical Center International Relations

(Educational Institution; 10,001 or more employees; Hospital & Health Care industry)

March 2003 — September 2003 (7 months)

• Led and designed the first email newsletter campaign for medical center’s International Relations department that doubled hospital's marketing communication coverage.

Alexander Tsai’s Education

University of California, Los Angeles

Bachelor, Economics and Sociology, 2001 — 2005

Relevant coursework: Consumer Behavior, Business Statistics, Social Psychology, Elementary Accounting, Economic Theories, International Finance, Public Finance, Labor Economics.

Vice president of UCLA Undergraduate Communication Association, doubled the club membership.

Saxophone player in marching band and Caixa and agogo drums player in the Brazilian Drumming group.

Activities and Societies:

UCLA Marching Band, UCLA Undergraduate Communication Association, UCLA Sports Marketing Association, Taiwanese American Union, BatUCLAda - Brazilian Drumming Group
Shanghai Jiao Tong University

Study Abroad, Business Chinese, 2004 — 2004

University of California Study Abroad Program
Coursework: Business Chinese - Learned about the political, economic and cultural developments in China, and achieved communicative competence in business contexts at the advanced level.

Additional Information

Alexander Tsai’s Groups:

KIVA
Credit Cards and Consumer Banking Professionals
HSBC Group
CASE STUDY BANK
Andersen UCLA Center for International Business Education & Research (CIBER) Shanghai
Credit Card Professionals