Gwendoline Long

Current

• Group Advertising Marketing Manager at Ellis Eye Laser & Medical Center
• Interactive marketing contractor at Ellis Eye LASIK Medical Center

Past

• Marketing Program Director at Contractor

Education

• IMM

Connections

67 connections

Industry

Marketing and Advertising

Websites

• My Company

Gwendoline Long’s Summary

Facilitates the integration of online marketing programs that are consistent with the market, company and consumer.Implements and conceptualizes creative marketing plans that proactively identifies and develops into maximum effectiveness. Solicit, aggregate and implement new programs in anticipation of key trends and create compeling user experiences. (PPC, banner, SEM, SEO, vendor set up, lead generation, CRM, email)

Gwendoline Long’s Specialties:

manage team in advertising agency, negotiate contracts, forecast budgets, develop appropriate methods for tracking results, manage website usability interface and navigation, CRM, translate the vision of the company in user experience.

Gwendoline Long’s Experience

• Group Advertising Marketing Manager

  Ellis Eye Laser & Medical Center

  (Health, Wellness and Fitness industry)

  2006 — Present (2 years)

  • Translate the vision/mission of the brand into actionable, quantitative plans and drive execution across all inbound and outbound marketing disciplines
  • Bring consumer marketing experiences: online and offline acquisition, email marketing, CRM
  • Manage multiple interactive initiatives concurrently
  • Define overall site organisation and layout from a functional, informational, and navigational perspective, and emphasis on user experience
  • Drive creation and delivery of integrated marketing solutions. Conceptualize ideas for website design and creation for microsites.
  • Develop social media, mobile and web 2.0 initiatives
  • Track results and implement web analytics process and SEO content.
  • Manage B2B and B2C websites
  • Solicit, aggregate and implement new technologies, best practices, and website designs, develop programs in anticipation of key trends (web 2.0)
  Demonstrated skills in project management, interpersonal and leadership skills.

• Interactive marketing contractor

  Ellis Eye LASIK Medical Center

  (Health, Wellness and Fitness industry)

  August 2005 — Present (3 years 5 months)

  Website & Internet Marketing for six Lasik eye surgery centers
  • Responsible for lasik eye surgery website redesign, online branding and identity. Negotiating vendor contracts for SEO and PPC management.
  • Project Managing creative development website process from beginning to end (reviewing/authoring creative briefs, managing creative agency and managing production).
  • Monitoring and tracking Pay Per Click (PPC) advertising campaigns. Adjusting bids and researching keywords, managing analytics and campaign development. (Google/Yahoo/MSN)
  • Collaboratively problem solving and analyzing competitive marketing issues for analysis
  • Developing and executing project plans and managing multiple tasks simultaneously. Creating compelling content for marketing communications efforts to support programs.
  • Overseeing design and production of communications with business partners and staff
  •

• Marketing Program Director

  Contractor

  (Computer Software industry)

  2000 — September 2008 (8 years)

  Marketing & PR Program Director
  * Repositioning strategy for security software products in enterprise markets. Managed key strategic initiatives that included production of new corporate identity, collateral materials, logistics for tradeshow launch at N+I, producing corporate video and website coordination. Accountable for $1m budget for launch.
  • Managed the successful company’s launch campaign, new identity and exceeded sales goals by 25%
  • Designed umbrella marketing strategy, direct response programs, brand communications, new sales collateral and press materials, in alignment with new corporate positioning strategy. .
  • Supervised external vendors, Public Relations and Advertising agency and creative design partners to reinforce enterprise positioning.
  • Managed strategy and messaging for regional seminar events and developed sales materials.

Gwendoline Long’s Education

• IMM

  BCom Marketing, Marketing management, advertising, public relations, 1991 — 2005

Additional Information

Gwendoline Long’s Websites:

• My Company

Gwendoline Long’s Groups:

•    Web Standards Design + Development
•    MarketingProfs

Gwendoline Long’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch