Leslie Brooks

Current

President at Leslie Brooks PR & Marketing

Past

Director of Marketing & PR at Crumley & Associates, PC
Director of Development at Open Door Ministries

Education

Guilford College

Recommended

11 people have recommended Leslie

Connections

78 connections

Industry

Public Relations and Communications

Websites

My Website

Leslie Brooks’s Summary

Leslie Brooks is a senior public relations and marketing executive with years of proven, practical experience. She is president of Leslie Brooks PR & Marketing, a business focusing on public relations and marketing communications, merging traditional and new public relations and media marketing best practices with high-touch client relations. We turn buzz into business for you!

Prior to starting the business in 2006, Leslie worked for more than seven years as director of marketing and public relations for Crumley & Associates, PC, which is now the largest injury law firm in North Carolina. As a key member of the senior management and strategic planning teams, she utilized her public relations and marketing skills to grow the business to more than double its size and revenue in a four-year period. She created the firm’s successful public relations program and implemented PR campaigns generating thousands of dollars worth of in-kind television and print coverage. While with the firm Leslie also produced a successful umbrella program as a vehicle for the firm’s philanthropic activities and took the firm to high levels of client service through collaboration with the management team and staff.

Leslie’s professional history includes her work as director of development for Open Door Ministries, a High Point-based nonprofit organization that provides food and emergency services to individuals and families and emergency shelter to men. Within her first year with Open Door, Leslie designed and implemented public relations campaigns and direct mail appeals that generated donations far exceeding budget and, through partnerships with radio stations and newspapers, increased the organization’s brand awareness to a high level. Her professional history also includes work with an advertising agency as a public relations account manager and as the director of a regional trade organization.

Leslie Brooks’s Specialties:

Public relations and marketing communications, merging traditional and new public relations and media marketing best practices with high-touch client relations. We turn buzz into business!

Leslie Brooks’s Experience

President

Leslie Brooks PR & Marketing

(Privately Held; Myself Only; Public Relations and Communications industry)

September 2006 — Present (2 years 2 months)

Specializing in public relations and marketing communications, merging traditional and new public relations and media marketing best practices with high-touch client relations. We turn buzz into business for you.
Director of Marketing & PR

Crumley & Associates, PC

(Privately Held; 51-200 employees; Law Practice industry)

July 1999 — August 2006 (7 years 2 months)

Lead marketing and public relations efforts for largest injury law firm in North Carolina. Primary challenge focused on developing and executing marketing and public relations strategies supporting sales and brand recognition and facilitating revenue and profitability.

Key Results:

- As key member of senior management and strategic planning team, doubled size of firm and increased revenue in four-year period through marketing and public relations strategies, strategic planning and teamwork
- Increased brand recognition to top positioning in market area
- Created successful public relations program for the firm
- Implemented public relations campaigns generating thousands of dollars worth of in-kind television and print coverage
- Produced successful umbrella program as vehicle for philanthropic activities
- Wrote and ameliorated web text generating on-going traffic increase
- Achieved high level of client service through collaboration with operations and staff
Director of Development

Open Door Ministries

(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

July 1996 — April 1998 (1 year 10 months)

Generated funding for nonprofit organization serving High Point and surrounding area providing food and emergency services to individuals and families and emergency shelter to men.

Key Results:

- Increased contributions to exceed budget within first fiscal year with agency
- Designed and implemented select public relations campaign, holiday appeal acquisition mailing and product generating over $100,000 in donations in two-month period
- Wrote and implemented monthly newsletter generating contributions of more than 179% over budget in 10-month period
- Raised brand recognition through partnerships with radio stations and newspapers
- Implemented new logo and tag line reflecting organization mission

Leslie Brooks’s Education

Guilford College

BA, English/Communication Concentration

Additional Information

Leslie Brooks’s Websites:

My Website

Leslie Brooks’s Groups:

Member, Public Relations Society of America, 2000 – present
Member, Public Relations Society of America Multicultural Communications Section, 2005 – Present
Secretary, Tarheel Chapter of the Public Relations Society of America, 2008
Chair, 2007 Professional Development Seminar of the Tarheel Chapter of the Public Relations Society of America
Member, Advisory Board, Guilford Woman Magazine
Former member, High Point Founders Chapter of Business Network International
Graduate, Leadership North Carolina, Class of 2003
Member, Leadership North Carolina Alumni Group, 2003 – present
Graduate, Triad Leadership Network, Class of 1999
Member, Triad Leadership Network Alumni Group, 1999 – present
Graduate, Challenge High Point, Class of 1998 (Leadership High Point)
Member, Leadership High Point Alumni Group, 1998 – present