Dedric Reid

Current

• Associate Creative Director at Freelance

Past

• Associate Creative Director at RGA
• Art Director at Modem Media
• Designer at Fox

• Designer at Freelance

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Education

• Academy of Art University

Connections

15 connections

Industry

Design

Dedric Reid’s Summary

For more than a decade Dedric has maintained a multi disciplinary approach to design. His appetite for creativity and innovation includes work for Adidas, Cisco Systems, Calvin Klein, Cover Girl, Discover Card, Ebay, Estee Lauder, Hewlet Packard, Johnson & Johnson, Kmart, Maybelline, MSN, HBO and others.

Dedric Reid’s Experience

• Associate Creative Director

  Freelance

  (Design industry)

  January 2006 — Present (2 years 5 months)

  Actively consulting for:
  
  Adidas, Cisco Systems, Ebay, Estee Lauder, MSN, HBO.

• Associate Creative Director

  RGA

  (Public Company; 501-1000 employees; Online Media industry)

  February 2005 — January 2006 (1 year)

  As Senior Art Director at R/GA I lead creative teams from conception to completion of award-winning , multi platform campaigns driving customer acquisition and brand awareness. I focused heavily on challenging platform limitations to produce planning and marketing strategies that break through the clutter.
  
  Clients: Johnson & Johnson.

• Art Director

  Modem Media

  (Public Company; 201-500 employees; MMPT; Marketing and Advertising industry)

  March 2003 — February 2005 (2 years)

  At Modem Media I articulated immersive brand experiences that engaged and delighted customers across all digital media channels.
  
  Clients: Hewlet Packard, Sprint.

• Designer

  Fox

  (Public Company; 1001-5000 employees; Broadcast Media industry)

  July 1999 — December 2002 (3 years 6 months)

  Guided junior design team in the translation of gaming, media
  and entertainment brands to the online environment.
  Collaborated with network partners to develop and drive concepts
  across channels including: Mobile Marketing, Broadband-enabled video,
  Interactive TV and broadcast.

• Designer

  Freelance

  (Design industry)

  May 1996 — January 2000 (3 years 9 months)

  Agencies: IDEO, Grey Advertising, Mccann Worldwide
  Accounts: M&M’s, Covergirl, Maybelline, Kmart, JRecords,
  Rockstar games, Calvin Klein

Dedric Reid’s Education

• Academy of Art University

  1996 — 1997

Additional Information

Dedric Reid’s Honors:

Cannes Lions
Nokia Integrated campaign (2007)

Toyko Interactive
Sony Integrated campaign (2007)

One Show Interactive Awards
HP Integrated campaign (2005)
Adidas Microsite (2006)

Webby Awards
Kangaroos Microsite (2005)

CLIO - Awards
Covergirl Microsite (2004)
Pioneer Microsite (2005)

Dedric Reid’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch